Are you in the Crafthood?

We all know I love small businesses….that’s a given right? Well what I love even more than that, is a small business that are absolutely owning and disrupting an established sector……And of course, what else could top trumps this? – well of course; an all-female run creative business….

Well hello there; The Crafthood….

craft

The Crafthood are a business that I heard about through other people (always a good sign) so I can’t claim they are my discovery, but I certainly am one of their biggest champions…. First of all what’s in a name? Well The Crafthood have a really good one, just by going to something I feel a part of their ‘hood! I love their name and branding…..Secondly, they are making crafting amazing, exciting, essential for the modern day lass and socially responsible….

Right up my street!

If you don’t know who the Crafthood are…. Well you’re going to over the next 12 months! They are one of the most exciting creative businesses; growing and thriving in the North East currently. Their offering is three fold; they run their own workshops within North East’s up and coming independents – as fantastically talented craftswomen, you’ll get a lush crafting experience like no other. Secondly, they sell a fantastic bespoke range of products; from cards, to notebooks to clothing, to bespoke lettering and signage – all with their lush Crafthood edge! Thirdly, they organise their own events or add value to a pre-established event (keep an eye out for their pop-ups).

The Crafthood invited me along to one of their Brush Lettering workshops as a punter in May 2017 and I absolutely loved it……so where to begin…..

craft2

First and foremost, I’d like to say that The Crafthood workshops are for both artsy and crafty folk and others (like me!) – so for those that love crafting and trying new things in a new environment and taking time out just for you, to create; well their workshops are for you. However, if you’re like me and are massively creative but not at all “crafty”, well I can promise these workshops are for you too and you’ll love them.

 

I rocked up to their Brush Lettering workshop, I sat down with the other fellow participants and The Crafthood talked through our beautiful Brush Lettering pack, equipment, exercises and information. The first thing that hit me was the care to detail; everything I had was take away, beautifully presented and made me feel super excited to get started.

craft1

We had 20mins of expert tuition and information (and lush cake and refreshments from Flat Cap Joes) and then we were ready to get started. What was stand out through-out the session was how inclusive the session felt, whilst being able to experiment, chill and get creative. In all honesty, I felt like I was taking time out for me, creating and absolutely loving it! I also was able to chat to other participants through-out the session – was lovely to hear more about them and their creative interests.

craft11

Sharon and Kay (The master creatives behind Crafthood) chatted about their workshop portfolio, which currently consists of Brush Lettering, Soy Wax Candle-making and Modern Calligraphy. They also run their Crafty socials and attend events with add on mini taster workshops. For every workshop or organisation workshop booked, they book another workshop for a community group or charity– buy one gift one. It was lush to hear the “Wearside Women in Need” were benefitting from our brush lettering workshop…..

craft3

When we got hands on with the brush lettering, we worked through lots of different exercises and Kay and Sharon (The Crafthood) were always on hand to guide and offer feedback.

craft4

A lot of exercises were repetitive practicing of shapes and letters; the process of experimenting with technique and shape was really cathartic. As someone who struggles with detail and perfection, I actually found the process really freeing – being able to let go, make marks and just have a go without worrying about what things looked like…..However, I could not and still can’t master a “d”…… I will one day *shakes fist at the sky*…….

craft6

We were working towards a sentence or word – of course, because I’m the Culture Vulture, I wanted to write my name and also CV in brush lettering; luckily no “d”s involved. I was massively surprised how easy it was to become engrossed with the letter shape and completely forget how to spell things…..so there were a few moments when I would look proudly at my work and see letters missing….. boo!

craft8

As I got to the end of the workshop, I thought several things – firstly, I’d really enjoyed myself; I felt like I’d taken time out of the busy to do something lush just for me; this is something I so rarely do. Secondly, I’d learnt something new; I’m all about personal development and challenging myself – I felt walking away from this session that I’d actually developed a brand new skill and that was mint.

craft9

Thirdly, that I’d defs continue this; the lushness of brush lettering is that you can do it anywhere and The Crafthood workshop sets you up nicely with everything you need so you can practice and do it often. I am now a brush lettering aholic (minus the letter “d”)!

craft5

The Crafthood have a whole host of lush workshops, events and activities coming up – they are adding a new workshop to their workshop portfolio every season, so watch out for a developing programming……as always I will be championing them and attending – so check them out Culture Vultures and make sure you become a part of the C ‘Hood.

craft12

Advertisements

Creative Start-up Shepherd Illustration…

The heart and soul of Culture Vulture is my passion for culture and arts in the North East……I’m on a cultural adventure to seek out and discover as many things and creative people as possible. I’ve built a business based around seeking the unfound and going out and about in the region…..literally my dream.

My starting point with artists and creatives is them as individuals; teasing out their story and perspective. I don’t just want to see an arts piece or performance; I want to experience it, understand it, question it and learn from in. I am fantastically lucky that in my day job and as The Culture Vulture, I get to meet an array of creatives and artists. I really get to know them and they become a part of the Culture Vulture network and family. I look out for them and champion everything they do……..what is so brilliant about meeting so many people and hearing their stories, is the different journey people have often taken to become an artist, a creative, a creative business, practitioner, a performer, designer….however, an individual sees themselves. And this is why I do blog interviews….to learn more , explore but also for you lovely lot………

So pleased to meet you Lauren Shepherd, lush creative business and recent start up – you will be able to meet her at the after-party at Newcastle Start-up Week……….

shep

Hi L, Tell me about Shepherd Illustration?

Shepherd illustration was born out of my accidental habit of drawing. Each art course, I have ever taken, be it fine art, spatial design or animation, I have always found myself focusing on drawing. Many art forms need so much equipment, where as to draw you just need a scrap of paper and a pen.

I like being quiet (this will come as a surprise to anyone who knows me as I talk…. Too much) but when I am on my own, I just love to be quiet; drawing offers me that sanctuary. I ended up with a bunch of drawings and wanted to do something with them; at first I found it really hard to focus on creating a product and still now, I realise I have gaps in my product range and I don’t focus on creating a card for every occasion. I like to give the customer chance to think for themselves and to become a part of the creative process. I’m still learning and I enjoy meeting people on this journey of turning my passion into a business.

Tell me about your journey setting up a creative business?

At first it was very exciting and still is; but it’s hard receiving knockbacks especially when I still work full time and come home after a long week to receive emails saying “no”.

It’s long hours and hard; sometimes you can’t see friends or fit in going to the gym. It’s really hard when you feel like no one sees your work and you spend more on products than you make. But then all of a sudden someone says “yes” and I get to do something extraordinary. For example I love to ski and approached Chalet Rosiere as I had heard they offer places to artists; they emailed back and were actually interested in commissioning me to do some work for them! I was totally overwhelmed but I grabbed the chance and spent the next 2 weeks creating 8 new pieces of work for the chalet which I honestly think are my best to date. 1 month later I was skiing in the Alps hosted by the wonderful owners of Chalet Rosiere.

Also if you’re creative you just can’t help it, you have to make!

sloth2_mock_up copy

I really love your branding – what was the inspiration behind that?

My branding comes directly from my illustration. I wanted to create a brand rather than just a collection of drawings; I try and keep everything as stylized as I can. When I first started drawing everything was very macabre. But at that point, I was a young singleton drinking too much gin; I don’t think it’s any coincidence that the happier and more secure I have become in my life, the more romantic and positive my illustrations have become.

kiss_me_GIraffe

Do you have an inspiration behind your style of work?

I am hugely inspired by botanical illustrations and Thomas Bewicks’ engraving. I feel my drawings are a modern interpretation of his engravings and share the same love of the countryside. This could be why I unintentionally draw solely in black ink. But I also feel again that it is the simplicity of only needing one sheet of paper and a pen to be able to start work. I often look at painters and feel a pang of jealousy when they are sat amidst huge boxes of paints and turps, paintbrushes, easels and canvases but then I remember that’s not where I currently am artistically.

IMG_3316

What about your love of dogs?

I love dogs! I am a dog person. My miniature dachshund isn’t my baby; but O truly think she’s a part of me. I got her when she was 10 weeks old and I was only 19. She has travelled the length of the country with me and looked after me much more than I have her. This year we have been together for 10 years and I can’t thank her enough for getting me through some very hard times. I’m very lucky to have a great team at YourFilm and my boss’s even let me sneak her into work so she can snooze beneath my desk.

I_love_you_card

What was your journey into animation? You work for Your Film?

I came to study animation at Northumbria University and completed my degree in Motion graphics & animation BA. I was not necessarily the best person on my course and often felt I wouldn’t be able to find a job in the field, especially in Newcastle; a city I fell in love with and didn’t want to leave.  Through hard work I found some really great projects to work on even before graduating; this gave me enough experience and confidence to apply for my job at Yourfilm.

A few people applied from my course and I honestly didn’t know how the interview had gone, but only a few hours later Matthew rang me to ask me when I could start. I couldn’t believe it and screamed down the phone…. In hindsight I wish I had played this cooler. Fast forward nearly 4 years and I am still with the company. It is a fantastic place to work and being part of a small team means I have full control over the projects I work on and am constantly learning.

What’s next for you? Next project?

I currently only sell through a few independent retailers but would love to move into more shops and get my products noticed by a larger audience. Fingers crossed I will have some exciting news on the horizon soon. I have also been asked to be part of a new exhibition in York and am working hard on a new product range for the Thought Foundation.

discovery

Creative, artist, animator, all round absolutely lush megababe gin lover Lauren Shepherd………..you can see more of her at Newcastle Start-Up Week………

Invest into and start learning from NE culture & arts, oh and start paying them too!

No one actually makes a living as an artist, right? The cultural sector pays pennies? Go get a “proper” job? Actually the reverse is true, the creative sector and industries in the region are BOOMING…… people want bespoke, creative, individual…..there is the biggest movement to shop and support local and to reject the everyday for something more unknown, exciting, opportunistic and emergingly edgy.

I champion the entrepreneurial agenda, it’s in my blood (literally) and I love it but I really struggle with two issues…………. Firstly that creatives are often not viewed as legitimate business people and yet to see so many creatives launching themselves as a business and behaving more and more like a start-up is fantastic to see. Some of these businesses, it’s been that blend between day job and passion project testing, until opportunity……..without realising and a business is launched and they are trading; they’ve been through years and years of testing without realising. For artists, they have often been drawing or making for YEARS, putting their stuff on Instagram or selling at craft fairs, developing their product and skill set, until they launch…..often accidentally. Someone commissions something, asks to buy or like me, offers you a lump sum of money for a freelance project that gives you traction and a real starting point to launch and oh hello, I think there might be some kind of business here……….

Secondly, this intrinsic opportunity ethos for creatives to work for free; don’t pay them – just let them perform, suggest future opportunities that might lead onto paid work, as if engaging with them is a favour. From a business perspective; outlay of materials, time and then freebies offering, is crippling and removes the legitimacy. Should they be grateful for the opportunity…..as if you offering them a space or time is enough!?As a business think about the implications on the cash flow…….moreover, many creative start-ups are already under-pricing themselves, not factoring in their time, don’t value their service or practice in a similar way to a “product” or factor in materials so before you even think about “may be possibly” paying them what they are owed……they are already doing it for you for a brilliant deal.

This is so short sighted as I find the creative and cultural sector in the North East, as exciting as the Digital Sector at the moment, something to invest into and be a part of……however, there are key differences. There isn’t the investment available, there isn’t the capital and people don’t necessarily take creatives as seriously, as a business they can really understand. So what you have instead is individuals, independents and artists launching on a shoe string; they are resilient, constantly willing to learn, eager for feedback, out there networking, seeking opportunities, developing business models that are lean, mean and sustainable – they are the blueprint learning wise for a start-up business and entrepreneurs……instead of operating with big sales forecasts and massively unrealistic ambitions, they instead operate seeking collaboration, they show patience, evidence a longer term strategy to grow, can afford to keep going without sales or bookings, experiment and take mitigated risks……it’s not all or nothing, or go hard or go home; instead it’s about building something they love, care about and growing at their own pace incrementally on their own terms, making their own rules.

And you may say, well these creative businesses are not going to be the next “big” thing, they aren’t going to feature in Forbes and world isn’t going to change………I’d argue the other way….instead there is no entrepreneurial ego, they are real; a massive big business that had mega investment that people view as “proper” may never get off the ground and no one might ever hear of it, whereas a creative business located in the North East hundreds and often thousands know their name, the people behind it, buy from them, champion and support them….there is less “talking” about doing business and more of the making, creating and trying to get out there from day one……..  they have priced their product, sold it, met their customers, marketed it, submitted accounts and got their hands entrepreneurially dirty……… however, we could help them grow….just by paying them fairly for what they do and the service they offer.

To reflect that into my business; is the Culture Vulture going to make me millions?….probably not. Do I want it to? NO – there I’ve said it. I don’t want a massive business, I don’t want investment – I want my own entrepreneurial and creative sphere……….and I want to do what I love. That is my driver in entrepreneurship and I want to enable others to do the same.

So please don’t apologise or shy away from having a creative business, be massively proud – it isn’t any less “proper”…..Creative businesses usually have real values and passion at the heart………people, talented and excited brilliant people behind it. You have more real life business experience than most, so own that!

Creative businesses and people are the next big thing; there is a movement on going in the North East; I’m so excited to be a part of it………..will Creative businesses, artists and creatives change the world? YES they will…….because they re-imagine it, they challenge it, redesign it, express it, embracing all those aspirational entrepreneurial attributes – ability to handle uncertainty, resilience (anyone who has sold all day at a craft fair and sold nothing), ability to absorb learning and feedback and to build something that is not income dependent……. Their projects and activity happens irrespective of funding because they make it happen………….for most creatives, lack of funding is not a barrier to launch a business…….they assume there is no funding and they launch anyway, because their passion makes it almost like a compulsion………..

Moreover, their creative products bring smiles to people’s faces and they mean something to both the person who purchased it and (if appropriate) the intended recipient. That’s an emotional buyer connection that many businesses can only dream about.

More traditional entrepreneurs and start-ups have a lot to learn from creatives and artists………..so creative businesses and artists, respect them, learn from them, seek them and of course, pay them……