Creative Start-up Shepherd Illustration…

The heart and soul of Culture Vulture is my passion for culture and arts in the North East……I’m on a cultural adventure to seek out and discover as many things and creative people as possible. I’ve built a business based around seeking the unfound and going out and about in the region…..literally my dream.

My starting point with artists and creatives is them as individuals; teasing out their story and perspective. I don’t just want to see an arts piece or performance; I want to experience it, understand it, question it and learn from in. I am fantastically lucky that in my day job and as The Culture Vulture, I get to meet an array of creatives and artists. I really get to know them and they become a part of the Culture Vulture network and family. I look out for them and champion everything they do……..what is so brilliant about meeting so many people and hearing their stories, is the different journey people have often taken to become an artist, a creative, a creative business, practitioner, a performer, designer….however, an individual sees themselves. And this is why I do blog interviews….to learn more , explore but also for you lovely lot………

So pleased to meet you Lauren Shepherd, lush creative business and recent start up – you will be able to meet her at the after-party at Newcastle Start-up Week……….

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Hi L, Tell me about Shepherd Illustration?

Shepherd illustration was born out of my accidental habit of drawing. Each art course, I have ever taken, be it fine art, spatial design or animation, I have always found myself focusing on drawing. Many art forms need so much equipment, where as to draw you just need a scrap of paper and a pen.

I like being quiet (this will come as a surprise to anyone who knows me as I talk…. Too much) but when I am on my own, I just love to be quiet; drawing offers me that sanctuary. I ended up with a bunch of drawings and wanted to do something with them; at first I found it really hard to focus on creating a product and still now, I realise I have gaps in my product range and I don’t focus on creating a card for every occasion. I like to give the customer chance to think for themselves and to become a part of the creative process. I’m still learning and I enjoy meeting people on this journey of turning my passion into a business.

Tell me about your journey setting up a creative business?

At first it was very exciting and still is; but it’s hard receiving knockbacks especially when I still work full time and come home after a long week to receive emails saying “no”.

It’s long hours and hard; sometimes you can’t see friends or fit in going to the gym. It’s really hard when you feel like no one sees your work and you spend more on products than you make. But then all of a sudden someone says “yes” and I get to do something extraordinary. For example I love to ski and approached Chalet Rosiere as I had heard they offer places to artists; they emailed back and were actually interested in commissioning me to do some work for them! I was totally overwhelmed but I grabbed the chance and spent the next 2 weeks creating 8 new pieces of work for the chalet which I honestly think are my best to date. 1 month later I was skiing in the Alps hosted by the wonderful owners of Chalet Rosiere.

Also if you’re creative you just can’t help it, you have to make!

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I really love your branding – what was the inspiration behind that?

My branding comes directly from my illustration. I wanted to create a brand rather than just a collection of drawings; I try and keep everything as stylized as I can. When I first started drawing everything was very macabre. But at that point, I was a young singleton drinking too much gin; I don’t think it’s any coincidence that the happier and more secure I have become in my life, the more romantic and positive my illustrations have become.

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Do you have an inspiration behind your style of work?

I am hugely inspired by botanical illustrations and Thomas Bewicks’ engraving. I feel my drawings are a modern interpretation of his engravings and share the same love of the countryside. This could be why I unintentionally draw solely in black ink. But I also feel again that it is the simplicity of only needing one sheet of paper and a pen to be able to start work. I often look at painters and feel a pang of jealousy when they are sat amidst huge boxes of paints and turps, paintbrushes, easels and canvases but then I remember that’s not where I currently am artistically.

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What about your love of dogs?

I love dogs! I am a dog person. My miniature dachshund isn’t my baby; but O truly think she’s a part of me. I got her when she was 10 weeks old and I was only 19. She has travelled the length of the country with me and looked after me much more than I have her. This year we have been together for 10 years and I can’t thank her enough for getting me through some very hard times. I’m very lucky to have a great team at YourFilm and my boss’s even let me sneak her into work so she can snooze beneath my desk.

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What was your journey into animation? You work for Your Film?

I came to study animation at Northumbria University and completed my degree in Motion graphics & animation BA. I was not necessarily the best person on my course and often felt I wouldn’t be able to find a job in the field, especially in Newcastle; a city I fell in love with and didn’t want to leave.  Through hard work I found some really great projects to work on even before graduating; this gave me enough experience and confidence to apply for my job at Yourfilm.

A few people applied from my course and I honestly didn’t know how the interview had gone, but only a few hours later Matthew rang me to ask me when I could start. I couldn’t believe it and screamed down the phone…. In hindsight I wish I had played this cooler. Fast forward nearly 4 years and I am still with the company. It is a fantastic place to work and being part of a small team means I have full control over the projects I work on and am constantly learning.

What’s next for you? Next project?

I currently only sell through a few independent retailers but would love to move into more shops and get my products noticed by a larger audience. Fingers crossed I will have some exciting news on the horizon soon. I have also been asked to be part of a new exhibition in York and am working hard on a new product range for the Thought Foundation.

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Creative, artist, animator, all round absolutely lush megababe gin lover Lauren Shepherd………..you can see more of her at Newcastle Start-Up Week………

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