Interview with Laura Sheldon -graphic designer, illustrator & tattooist. Tattoos, mental health, freelance adventures & The Cluny!

I want a new tattoo – I want several.

I’ve been spending lock down ages looking at tattoos and tattoo artists online on Instagram – feeling thoroughly inspired in the process – the differing styles are so wonderful and I love the idea of a body as a walking, talking, living canvas. In my Instagram hole and research, I’ve discovered, it’s becoming progressively common that artists and creatives may start in the visual artist lane and edge into tattoo-ing or vice versa, a tattoo-ist edges into visual arts with their work. I think it’s wonderful thing.

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Laura Sheldon tattoo – aka SHELDO – Design and Illustration

One tattoo artist that sits across both the tattoo and artist lane is Laura Sheldon – she’s been on my list for AGES for a Culture Vulture interview and I’d love her to tattoo me up, when the time comes. It’s interesting and exciting for me, as someone who loves tattoos, to chat to an artist that has tattooing within their range of practice. I find that artists create the best tattoos…. much better than traditional tattoo shop tattoos, i.e. the type that currently adorn my body. I regret all my tattoos – but if I had to do my life over, I’d still get them again! That’s what we need to teach folks at a young age…not “don’t get tattoos – you’ll regret it”- instead “don’t get SHIT tattoos” and then use me as a case study.

Anyhoo… over to Laura Sheldon aka SHELDO – Design and Illustration!

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Laura Sheldon – aka SHELDO – Design and Illustration

So hiyer, who are you and how would you describe your creative practice?

Hello there!  My name is Laura Sheldon aka SHELDO. I’m a freelance Designer, Illustrator and hand poke tattoo artist from Newcastle.

Tell me about your journey into the creative industries?

In 2009, I graduated Graphic Design at Northumbria University into a crippling recession. Luckily, I found an internship at Reluctant Hero/Electric Sheep for 8 months working on several live briefs. After the internship ended, I spent a summer in Berlin to figure out what to do.  Unsuccessfully able to a cement a placement or work, I decided to return to Newcastle and started freelancing (taking any opportunity I could) whilst holding down a part time job. I freelanced and juggled part time work for the next 3 years then decided to move to London in 2013 to try expand my network and business opportunities. I continued to work 2 part time jobs but was determined not to give up my freelance work. I had very little commercial work at this time but a lot of time to development my own illustration style. After 3 years I returned to Newcastle. I contacted Roots and Wings (multi-media design company) when I got back and have primely been working with them alongside other projects since. I opened an Etsy shop in 2016 with help from Everything Funky and Spiffing prints providing a fulfilment service. Since moving back to Newcastle (4 years in July) I’ve been able to live off my design, illustration & now tattooing. It’s be quite a journey to where I am today!!

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Laura Sheldon – aka SHELDO – Design and Illustration

Quite the adventure/quest – well done! Your design work and illustrations are so diverse – you don’t seem to have a set style (which I bliddy love!) – where do you seek inspiration?

Thanks very much, greatly appreciated! I get bored quite easily, so I generally dot around to different things to keep it interesting. They say variety is the spice of life.  My inspiration comes from many different places, such as vivid dreams but I also like to merge Art Deco, surrealism, space and psychedelia as well as a strong female themes.

I also have a passion for music which feeds into my work, the weird and the wonderful. One of my favourite designers is Stefan Sagmeister. He definitely went against the grain and made me think that it was ok to be experimental and to follow your own path. I was lucky enough to meet him when I was on placement in America with University in 2008.

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Laura Sheldon – aka SHELDO – Design and Illustration

You went full blown freelance in 2009…. What made you take that leap and how has the adventure been so far?

I had no choice; I couldn’t find a job and felt very annoyed that I had come all the way through the educational system to work in a job that I hated. That wasn’t going to happen. I started freelancing pretty much taking any job I could get whilst working part time at the weekend and living intermittently at my parents or staying on kind friends’ couches. It’s definitely been an adventure! It’s been very difficult at times to keep motivated and determined when you are earning very little money and still living at your parents but there was no other option for me.

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Laura Sheldon – aka SHELDO – Design and Illustration

Thank you for your honesty! Let’s chat about your design work – what is your design process? What materials and programmes do you use?

I usually do most correspondence with clients over email as I find it easier to have everything written down unless the client requests to meet. But if possible, I like to have a clear idea of what the client wants. I usually work with clients who like to be involved in the process. I don’t really like to dictate what I think they should have unless it’s a really terrible idea haha! I go away and do a few initial ideas and send them for feedback then develop the idea into a final piece. The initial email/chat is usually the most important, so I don’t feel like I’m trying to read the clients mind. Depending on the project I might send a super rough sketch or I might go straight on to the computer it depends on how much input I have from the beginning. I have quite recently invested in an iPad as well as my Mac so the programmes I use are illustrator, procreate and photoshop.

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Laura Sheldon – aka SHELDO – Design and Illustration

You have a really broad range of clients in your design portfolio from Brewdog, to Great Exhibition of the North, to musician album covers….how do you get your clients?

I like to socialise maybe a little less these days but work has always come from just meeting people through gigs, events, exhibitions or part time jobs and sharing that I’m a designer. It’s like a little snowball that gets bigger when you roll it. Also, Facebook was starting to kick off when I graduated so I utilised sharing my work and reminding people I was there. I’m really proud of my work and like to share what I am doing.

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Laura Sheldon – aka SHELDO – Design and Illustration

Well I love seeing your work – so keep sharing it! You design for lots of different media – for social, apparel, sculptures, displays, vinyl graphics, branding……. Do you approach all these types of design projects with the same approach?

Yes everything is approached the same, everything starts with a conversation/brief and follows a similar design process of initial design, development and finalising the idea.

You have done some wonderful positive mental health illustrations for The Recovery College…. Can you tell me a bit about that project? How has your own mental health been during lock down?

I was commissioned by Roots and Wings to produce illustrations for The Recovery College that might help people navigate through this pandemic. I love The Recovery College’s ethos so anything that may help people was very important to me. I suffer from Hypermobility which I was diagnosed with around the same time I started freelancing so my mental health day to day is quite a struggle. Hypermobility causes joint pain, lower back pain, Chronic fatigue to name a few things but I find staying creative, going for walks and listening to music helps manage my pain as well as acupuncture and CBD oil.

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Laura Sheldon – aka SHELDO – Design and Illustration

I know you worked with Novak Collective creating part of the illustrations for ‘Imminence’ – a 50 metre long audio visual projection portraying the impact of climate change at Bloomberg Arcade, London in collaboration with textile designer Hazel Dunn and sound artist Ed Carter. – How did it come about? I’ve worked with them before – love them!

I had one of my first studios in the Biscuit Tin back in 2010 so would bump into Novak Collective in the corridor and always loved the work they do. They are a lovely bunch of people and always championed what I did. I think work had gone a little quiet last year, so I set up a meeting and it was just good timing that they needed some help on a big project.

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Imminence

You designed something super special for Nowt Special – can you tell us a bit about that project?

I’ve known Kurt Eaton & Anthony Downie for a very long time and have been exhibiting at Nowt Special from the beginning. It’s very hard work putting on successful events, so I really appreciate being part of this great event. I was lucky enough to be asked to design the event poster and a DJ booth was created from the artwork. It was such an amazing night and felt blown away by it all really. Newcastle is such a supportive network and I know many talented creative people!

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Laura Sheldon – aka SHELDO – Design and Illustration

Can you tell me about the Tattoos and Evergreen tattoo studio? You design your tattoos – but do you also tattoo them too? What does hand poked mean? Do you have any tattoos yourself?

Evergreen Tattoo Studio was set up by Faye Oliver. She does amazing hand poked bespoke botanical tattoos. I have been really great friends with Faye for over 15 years and she has always been very supportive of my illustration and at the end of 2018 asked me to be her tattoo apprentice.

Yes, I illustrate and tattoo my designs on people for life. I’m still getting my head round this haha! Hand poked tattoos are created without machine. I attach the needle to a chop stick and gently poke the needle into the skin whilst dipping the needle in ink. They take a bit longer to do than machine tattoos as I am doing it all by hand. Yes I have quite a few tattoos mainly machine tattoos but I’m looking to get more in the future.

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Laura Sheldon – aka SHELDO – Design and Illustration

Me too! How has COVID-19 effected your creativity? And practice?

Fortunately, my creativity hasn’t been greatly affected as being freelance I usually work from home but tattooing has completely stopped which I’m really missing.  I have definitely had more time on my hands to try new things like engraving, sowing, and clay modelling. It’s been great to get back to my fine art roots.

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Laura Sheldon – aka SHELDO – Design and Illustration

You been creating/making outfits in lock down with tie dye and stitching – what’s it been like to play and learn something new?

I have! It’s be really fun and I think it’s the pinnacle of my lockdown creativity/madness. I hand dyed a pair of old curtains with turmeric then made it into a dress. I hope to wear it when I can finally go to the pub.

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Laura Sheldon – aka SHELDO – Design and Illustration

How can we purchase from you right now and what type of products, prints etc are available?

I have an Etsy shop where you can buy tees, totes & prints. You can visit it HERE!

Any upcoming projects you want to tell me about?

I’m part of an exciting T-shirt collaboration with The Cluny helping them through this uncertain time and illustrating a map of Walker Park to encourage more people to visit. Projects that Couldn’t be any more different! Just the way I like it!

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Laura Sheldon – aka SHELDO – Design and Illustration

Love Walker Park and Love the Cluny! Thank you Laura! Such a wonderfully talented human and you can order your Cluny Tee HERE. Each purchase is supporting a brilliant independent music venue and pub.

That’s all for now Culture Vultures. Xx

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