Are you in the Crafthood?

We all know I love small businesses….that’s a given right? Well what I love even more than that, is a small business that are absolutely owning and disrupting an established sector……And of course, what else could top trumps this? – well of course; an all-female run creative business….

Well hello there; The Crafthood….

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The Crafthood are a business that I heard about through other people (always a good sign) so I can’t claim they are my discovery, but I certainly am one of their biggest champions…. First of all what’s in a name? Well The Crafthood have a really good one, just by going to something I feel a part of their ‘hood! I love their name and branding…..Secondly, they are making crafting amazing, exciting, essential for the modern day lass and socially responsible….

Right up my street!

If you don’t know who the Crafthood are…. Well you’re going to over the next 12 months! They are one of the most exciting creative businesses; growing and thriving in the North East currently. Their offering is three fold; they run their own workshops within North East’s up and coming independents – as fantastically talented craftswomen, you’ll get a lush crafting experience like no other. Secondly, they sell a fantastic bespoke range of products; from cards, to notebooks to clothing, to bespoke lettering and signage – all with their lush Crafthood edge! Thirdly, they organise their own events or add value to a pre-established event (keep an eye out for their pop-ups).

The Crafthood invited me along to one of their Brush Lettering workshops as a punter in May 2017 and I absolutely loved it……so where to begin…..

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First and foremost, I’d like to say that The Crafthood workshops are for both artsy and crafty folk and others (like me!) – so for those that love crafting and trying new things in a new environment and taking time out just for you, to create; well their workshops are for you. However, if you’re like me and are massively creative but not at all “crafty”, well I can promise these workshops are for you too and you’ll love them.

 

I rocked up to their Brush Lettering workshop, I sat down with the other fellow participants and The Crafthood talked through our beautiful Brush Lettering pack, equipment, exercises and information. The first thing that hit me was the care to detail; everything I had was take away, beautifully presented and made me feel super excited to get started.

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We had 20mins of expert tuition and information (and lush cake and refreshments from Flat Cap Joes) and then we were ready to get started. What was stand out through-out the session was how inclusive the session felt, whilst being able to experiment, chill and get creative. In all honesty, I felt like I was taking time out for me, creating and absolutely loving it! I also was able to chat to other participants through-out the session – was lovely to hear more about them and their creative interests.

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Sharon and Kay (The master creatives behind Crafthood) chatted about their workshop portfolio, which currently consists of Brush Lettering, Soy Wax Candle-making and Modern Calligraphy. They also run their Crafty socials and attend events with add on mini taster workshops. For every workshop or organisation workshop booked, they book another workshop for a community group or charity– buy one gift one. It was lush to hear the “Wearside Women in Need” were benefitting from our brush lettering workshop…..

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When we got hands on with the brush lettering, we worked through lots of different exercises and Kay and Sharon (The Crafthood) were always on hand to guide and offer feedback.

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A lot of exercises were repetitive practicing of shapes and letters; the process of experimenting with technique and shape was really cathartic. As someone who struggles with detail and perfection, I actually found the process really freeing – being able to let go, make marks and just have a go without worrying about what things looked like…..However, I could not and still can’t master a “d”…… I will one day *shakes fist at the sky*…….

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We were working towards a sentence or word – of course, because I’m the Culture Vulture, I wanted to write my name and also CV in brush lettering; luckily no “d”s involved. I was massively surprised how easy it was to become engrossed with the letter shape and completely forget how to spell things…..so there were a few moments when I would look proudly at my work and see letters missing….. boo!

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As I got to the end of the workshop, I thought several things – firstly, I’d really enjoyed myself; I felt like I’d taken time out of the busy to do something lush just for me; this is something I so rarely do. Secondly, I’d learnt something new; I’m all about personal development and challenging myself – I felt walking away from this session that I’d actually developed a brand new skill and that was mint.

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Thirdly, that I’d defs continue this; the lushness of brush lettering is that you can do it anywhere and The Crafthood workshop sets you up nicely with everything you need so you can practice and do it often. I am now a brush lettering aholic (minus the letter “d”)!

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The Crafthood have a whole host of lush workshops, events and activities coming up – they are adding a new workshop to their workshop portfolio every season, so watch out for a developing programming……as always I will be championing them and attending – so check them out Culture Vultures and make sure you become a part of the C ‘Hood.

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Creative Start-up Shepherd Illustration…

The heart and soul of Culture Vulture is my passion for culture and arts in the North East……I’m on a cultural adventure to seek out and discover as many things and creative people as possible. I’ve built a business based around seeking the unfound and going out and about in the region…..literally my dream.

My starting point with artists and creatives is them as individuals; teasing out their story and perspective. I don’t just want to see an arts piece or performance; I want to experience it, understand it, question it and learn from in. I am fantastically lucky that in my day job and as The Culture Vulture, I get to meet an array of creatives and artists. I really get to know them and they become a part of the Culture Vulture network and family. I look out for them and champion everything they do……..what is so brilliant about meeting so many people and hearing their stories, is the different journey people have often taken to become an artist, a creative, a creative business, practitioner, a performer, designer….however, an individual sees themselves. And this is why I do blog interviews….to learn more , explore but also for you lovely lot………

So pleased to meet you Lauren Shepherd, lush creative business and recent start up – you will be able to meet her at the after-party at Newcastle Start-up Week……….

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Hi L, Tell me about Shepherd Illustration?

Shepherd illustration was born out of my accidental habit of drawing. Each art course, I have ever taken, be it fine art, spatial design or animation, I have always found myself focusing on drawing. Many art forms need so much equipment, where as to draw you just need a scrap of paper and a pen.

I like being quiet (this will come as a surprise to anyone who knows me as I talk…. Too much) but when I am on my own, I just love to be quiet; drawing offers me that sanctuary. I ended up with a bunch of drawings and wanted to do something with them; at first I found it really hard to focus on creating a product and still now, I realise I have gaps in my product range and I don’t focus on creating a card for every occasion. I like to give the customer chance to think for themselves and to become a part of the creative process. I’m still learning and I enjoy meeting people on this journey of turning my passion into a business.

Tell me about your journey setting up a creative business?

At first it was very exciting and still is; but it’s hard receiving knockbacks especially when I still work full time and come home after a long week to receive emails saying “no”.

It’s long hours and hard; sometimes you can’t see friends or fit in going to the gym. It’s really hard when you feel like no one sees your work and you spend more on products than you make. But then all of a sudden someone says “yes” and I get to do something extraordinary. For example I love to ski and approached Chalet Rosiere as I had heard they offer places to artists; they emailed back and were actually interested in commissioning me to do some work for them! I was totally overwhelmed but I grabbed the chance and spent the next 2 weeks creating 8 new pieces of work for the chalet which I honestly think are my best to date. 1 month later I was skiing in the Alps hosted by the wonderful owners of Chalet Rosiere.

Also if you’re creative you just can’t help it, you have to make!

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I really love your branding – what was the inspiration behind that?

My branding comes directly from my illustration. I wanted to create a brand rather than just a collection of drawings; I try and keep everything as stylized as I can. When I first started drawing everything was very macabre. But at that point, I was a young singleton drinking too much gin; I don’t think it’s any coincidence that the happier and more secure I have become in my life, the more romantic and positive my illustrations have become.

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Do you have an inspiration behind your style of work?

I am hugely inspired by botanical illustrations and Thomas Bewicks’ engraving. I feel my drawings are a modern interpretation of his engravings and share the same love of the countryside. This could be why I unintentionally draw solely in black ink. But I also feel again that it is the simplicity of only needing one sheet of paper and a pen to be able to start work. I often look at painters and feel a pang of jealousy when they are sat amidst huge boxes of paints and turps, paintbrushes, easels and canvases but then I remember that’s not where I currently am artistically.

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What about your love of dogs?

I love dogs! I am a dog person. My miniature dachshund isn’t my baby; but O truly think she’s a part of me. I got her when she was 10 weeks old and I was only 19. She has travelled the length of the country with me and looked after me much more than I have her. This year we have been together for 10 years and I can’t thank her enough for getting me through some very hard times. I’m very lucky to have a great team at YourFilm and my boss’s even let me sneak her into work so she can snooze beneath my desk.

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What was your journey into animation? You work for Your Film?

I came to study animation at Northumbria University and completed my degree in Motion graphics & animation BA. I was not necessarily the best person on my course and often felt I wouldn’t be able to find a job in the field, especially in Newcastle; a city I fell in love with and didn’t want to leave.  Through hard work I found some really great projects to work on even before graduating; this gave me enough experience and confidence to apply for my job at Yourfilm.

A few people applied from my course and I honestly didn’t know how the interview had gone, but only a few hours later Matthew rang me to ask me when I could start. I couldn’t believe it and screamed down the phone…. In hindsight I wish I had played this cooler. Fast forward nearly 4 years and I am still with the company. It is a fantastic place to work and being part of a small team means I have full control over the projects I work on and am constantly learning.

What’s next for you? Next project?

I currently only sell through a few independent retailers but would love to move into more shops and get my products noticed by a larger audience. Fingers crossed I will have some exciting news on the horizon soon. I have also been asked to be part of a new exhibition in York and am working hard on a new product range for the Thought Foundation.

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Creative, artist, animator, all round absolutely lush megababe gin lover Lauren Shepherd………..you can see more of her at Newcastle Start-Up Week………

Invest into and start learning from NE culture & arts, oh and start paying them too!

No one actually makes a living as an artist, right? The cultural sector pays pennies? Go get a “proper” job? Actually the reverse is true, the creative sector and industries in the region are BOOMING…… people want bespoke, creative, individual…..there is the biggest movement to shop and support local and to reject the everyday for something more unknown, exciting, opportunistic and emergingly edgy.

I champion the entrepreneurial agenda, it’s in my blood (literally) and I love it but I really struggle with two issues…………. Firstly that creatives are often not viewed as legitimate business people and yet to see so many creatives launching themselves as a business and behaving more and more like a start-up is fantastic to see. Some of these businesses, it’s been that blend between day job and passion project testing, until opportunity……..without realising and a business is launched and they are trading; they’ve been through years and years of testing without realising. For artists, they have often been drawing or making for YEARS, putting their stuff on Instagram or selling at craft fairs, developing their product and skill set, until they launch…..often accidentally. Someone commissions something, asks to buy or like me, offers you a lump sum of money for a freelance project that gives you traction and a real starting point to launch and oh hello, I think there might be some kind of business here……….

Secondly, this intrinsic opportunity ethos for creatives to work for free; don’t pay them – just let them perform, suggest future opportunities that might lead onto paid work, as if engaging with them is a favour. From a business perspective; outlay of materials, time and then freebies offering, is crippling and removes the legitimacy. Should they be grateful for the opportunity…..as if you offering them a space or time is enough!?As a business think about the implications on the cash flow…….moreover, many creative start-ups are already under-pricing themselves, not factoring in their time, don’t value their service or practice in a similar way to a “product” or factor in materials so before you even think about “may be possibly” paying them what they are owed……they are already doing it for you for a brilliant deal.

This is so short sighted as I find the creative and cultural sector in the North East, as exciting as the Digital Sector at the moment, something to invest into and be a part of……however, there are key differences. There isn’t the investment available, there isn’t the capital and people don’t necessarily take creatives as seriously, as a business they can really understand. So what you have instead is individuals, independents and artists launching on a shoe string; they are resilient, constantly willing to learn, eager for feedback, out there networking, seeking opportunities, developing business models that are lean, mean and sustainable – they are the blueprint learning wise for a start-up business and entrepreneurs……instead of operating with big sales forecasts and massively unrealistic ambitions, they instead operate seeking collaboration, they show patience, evidence a longer term strategy to grow, can afford to keep going without sales or bookings, experiment and take mitigated risks……it’s not all or nothing, or go hard or go home; instead it’s about building something they love, care about and growing at their own pace incrementally on their own terms, making their own rules.

And you may say, well these creative businesses are not going to be the next “big” thing, they aren’t going to feature in Forbes and world isn’t going to change………I’d argue the other way….instead there is no entrepreneurial ego, they are real; a massive big business that had mega investment that people view as “proper” may never get off the ground and no one might ever hear of it, whereas a creative business located in the North East hundreds and often thousands know their name, the people behind it, buy from them, champion and support them….there is less “talking” about doing business and more of the making, creating and trying to get out there from day one……..  they have priced their product, sold it, met their customers, marketed it, submitted accounts and got their hands entrepreneurially dirty……… however, we could help them grow….just by paying them fairly for what they do and the service they offer.

To reflect that into my business; is the Culture Vulture going to make me millions?….probably not. Do I want it to? NO – there I’ve said it. I don’t want a massive business, I don’t want investment – I want my own entrepreneurial and creative sphere……….and I want to do what I love. That is my driver in entrepreneurship and I want to enable others to do the same.

So please don’t apologise or shy away from having a creative business, be massively proud – it isn’t any less “proper”…..Creative businesses usually have real values and passion at the heart………people, talented and excited brilliant people behind it. You have more real life business experience than most, so own that!

Creative businesses and people are the next big thing; there is a movement on going in the North East; I’m so excited to be a part of it………..will Creative businesses, artists and creatives change the world? YES they will…….because they re-imagine it, they challenge it, redesign it, express it, embracing all those aspirational entrepreneurial attributes – ability to handle uncertainty, resilience (anyone who has sold all day at a craft fair and sold nothing), ability to absorb learning and feedback and to build something that is not income dependent……. Their projects and activity happens irrespective of funding because they make it happen………….for most creatives, lack of funding is not a barrier to launch a business…….they assume there is no funding and they launch anyway, because their passion makes it almost like a compulsion………..

Moreover, their creative products bring smiles to people’s faces and they mean something to both the person who purchased it and (if appropriate) the intended recipient. That’s an emotional buyer connection that many businesses can only dream about.

More traditional entrepreneurs and start-ups have a lot to learn from creatives and artists………..so creative businesses and artists, respect them, learn from them, seek them and of course, pay them……

Outside of the Cultural Comfort Zone and into: The Thought Foundation

What is your New Year’s Resolution? I used to be all about less eating, more exercise, more this and less that – however, I gave up many moons ago as I just never kept them. I’m more about lifestyle changes ongoing than setting impossible unrealistic challenges – plus it’s highly unlikely, I’m ever going to be super model thin or run a marathon so pretending that “could” happen, is both hilarious and pointless.

Right, so my New Year’s Resolution is: “to go outside my comfort zone as much as possible”. I’m all for trying new things, doing things that terrify me, living by my gut instinct and striving for personal development and growth; I intend to do more of that this year but like most, I fall into routines! I go to the same restaurants, same galleries, check out the same cultural programmes, same same same! Now that’s wonderful in a way – I love those places, I’m fiercely loyal and they keep providing me with reasons to come back. But it also means, I’m in a cultural bubble of comfort……there is a whole world outside of that, venues, creative spaces, performances, pop up stuff, events etc, that I’m just missing out on.

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Leanne Pearce – Breastfeed

I’m also aware that so many culture vultures (including me!), focus too much on Central NewcastleGateshead……. In short, my cultural sphere is too small, I need to break out, adventure, seek pastures new, visit new venues, see new exhibitions and performances by companies I haven’t engaged with….. I’m excited to do so!

The first place on my *must* visit list is the new Thought Foundation!  It’s a new Community Interest Company (a CIC) in development in Birtley, Gateshead.

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It is the brainchild of three very proactive and entrepreneurial creatives Leanne Billinghurst, Gareth Billinghurst and Hayley Rodgets (and Leanne and Gareth’s two little girls Josephine and Boadicea). As a collective they are on a mission, a mission the Culture Vulture can really get on board with!

  • Firstly, to keep creative talent up in the North East – yes yes yessss! You don’t need to run off anywhere else, there are oodles of creative opportunities bubbling here!
  • Secondly, to make art accessible and to evidence that Arts and Culture really is for all! Anyone and everyone has it within them to be creative and to enjoy creative engagement.
  • Thirdly, creativity, innovation, business, arts, making, doing etc – they all have things in common and can be used to overcome today and tomorrow’s problems.

We love this agenda and we think we will love Thought Foundation – so what is it? Basically it’s is a new thoughtful arts space and cultural organisation with big creative ambitions; to inspire, promote and support creatives and the local community. They have self-funded and crowd funded the major renovation project, as previously the building was used to house a vehicle repair shop. Visually imagine a transformation from a vehicle inspection pit and petrol pumps into a big white space for creative possibilities.

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Thought Foundation will house MINDFIELD- a transformative gallery, THINK- thoughtful eclectic shop, BRAIN FOOD cafe and kitchen, IMAGINATION STATION – alternative kids play zone and BRAIN SPACE – a workshop room. The space aims to be open, dynamic and thought provoking. Clearly a space for culture vultures, little culture vultures in the making and artists……..I’m interested to see exactly what activity and creatives get involved in the space!

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I first heard about Thought Foundation through social media and finding Leanne Pearce’s (married name Billinghurst) art work. At the time alongside, first testing out the idea for The Thought Foundation she was also working on her current exhibition “Breastfeed” with large scale portraits depicting mothers feeding their offspring. This type of work not only visually interested me, as it is beautiful and evidences great talent in portraiture and painting, but thematically as I’m going through that stage where lots of my friends are having children and each having very individualistic experiences breastfeeding. Leanne’s work celebrates and displays focused and intimate moments as a breastfeeding mother – the bond, the natural beauty, the functionality of the process and showcases different versions of the maternal and female experience.

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An artist pushing forward this positive agenda should almost certainly be on your radar. Within Thought Foundation in 2017, a project called “New Born” will be on going. Leanne has defined this as “a creative response to parenting” and I’m excited to see elements of how “Breastfeed” intertwines into that, alongside new creative additions from other artists, Mums, Dads and carers and potentially her own personal evolving experience as a Mum. Oh gosh – I’m getting excited just typing about it – I love the beginning of project development when anything and everything could be possible!

So Culture Vultures, onto the most important question, how can WE get involved!? Well, they are aiming to open Feb/March of this year with a soft launch – keep an eye on their Facebook page for that and make sure you attend; I love being the first to check out a new cultural gem so I will certainly be there. From then on, people will be able to visit and they are planning on developing a cultural programme housed within – so expect events, projects, exhibitions, workshops etc.

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If you’re a creative and artist and want to get involved, well this is the best time to reach out to Thought Foundation and have your input from the beginning. If you have a particular project or their mission sparks an interest in you, drop them a line/pop in and visit and make it happen!

Their first exhibition is titled “Thoughtful Planet” and is a creative response to environmental issue we currently face. They are currently seeking artist submissions for this immersive, multi-disciplinary exhibition. So if you are an artist/creative that works with Film, Photography, Painting, Sculpture, Installation, Light/sound, Poetry/written word, Spoken word art or Performance then they want to hear from you.

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Submission process is open until 30th January 2017 – so you’ve still get plenty of time to pull together a brilliant brief!

If you’re a maker, artist or creative business, well then there could be a collaborative opportunity here! They are looking to develop a great range of stock in their shop THINK. Supplying to a creative stockist is a great way to get your products out there, a different means of selling and they are passionate about supporting local creatives, so if you have lush creative products, why not send them a message with some examples!

And if you’re like me, always looking for a new venue for an event, conference, to run workshops etc, well as I said before, there is a whole world outside of the NewcastleGateshead central zone of culture so why not, discover it alongside being a part of creating your little piece of it in partnership with Thought Foundation! As Leanne herself told me “the opportunities are endless!”.

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Keen an eye out for their launch Culture Vultures; I’m expecting great things and in Summer 2017, I hope to bring something Culture Vulturish to The Thought Foundation! Keep your eyes peeled!

If you’d like to find out more about The Thought Foundation drop Leanne an email: Leanne@thoughtfoundation.co.uk

Karen Underhill; Artist of the Month January 2017

For those who work in Arts and Culture, like myself, this is prime programming time – in fact I’ve programmed some of the Gateshead Live up until July 2017 – which is crazy. But also fantastically exciting, to see the projects and events that lie ahead. So what lies ahead in 2017!? – well of course alongside a vibrant cultural programme across the North East with far too many things to list here and the official launch of the Culture Vulture– we have Digital Makings!

One of the artists in residence Karen Underhill is also my January artist of the Month. I was involved in the short listing process for Digital Makings and had the absolute pleasure of being the first to receive the applications and read them. I read Karen’s and loved it – she is a local artist, who I’ve had some engagement with in the past, but only in passing and I haven’t had the opportunity to really get to know her and her practice. And what a perfect time to do it!?

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Karen Underhill

I loved her Digital Makings application; infusing traditional arts practice with digital elements in a very clever way that is not only accessible, but exciting. She also proposed Painting with Light session, which if anyone has been to Glasto or Bestival, you will know this well and it’s mint! Dancing around with lights and lasers, UV and capturing pictures of it in motion, which can create beautiful patterns.

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Karen Underhill – Painting with Light

However, what really speaks to me about Karen and her work is her passion to use creative mediums to ignite positive change in communities which is then driven by the community themselves, uniting and finding an collective identity. Karen takes time to get to know people, the communities in which her project engages, she listens, embraces the diversity and empowers people to find their creative voice. This is not creating Art for arts sake; this is art and a creative practice that has a positive impact on the individual, macro and micro communities and the North East region…….. now how many of us can say, what we do on a day to day basis has that wide of a positive reach!? It’s inspiring…….

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Karen Underhill – Street Party 2015

So who is Karen Underhill…….Karen is a visual and performing artist, originally from the Scottish Borders, working across disciplines that include Fine Art, street theatre, digital art and performance. Karen is also trained in media studies and multi-media and has lectured.

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Karen has worked in the creative industries since 1997 delivering multi-disciplinary workshops within communities. That is what is so brilliant about Karen and her work – it never really feels about “her” – it’s about the people she works with, the communities, the engagement, the opportunities and empowering others to have a sense of ownership of an art work, the project, the place they live etc.

I first heard about Karen when she worked on and facilitated the project that concluded with a giant new artwork for Gateshead Interchange; the peacock! Lisa Johnson’s peacock design was chosen following an appeal by Nexus for a piece of art to liven up the entrance to the interchange, out of 30 Gateshead College student submissions. The peacock image is cleverly made up of the word “hello” in different languages. This project was made possible by Gateshead College’s Digital Academy, which Karen was a part of and evidences her interests in creating a sense of place through her fascination with narrative to tell community stories. But at the heart of the project was empowering the next generation of student artists……. an agenda that I’m really passionate about myself.

Lisa Johnson – Peacock at Gateshead Interchange

I have since gotten to know Karen working on events such as eDay, Anime Attacks as part Juice Festival, Gateshead College careers days and as a regular library user. She is absolutely lush, full of energy and ideas – she is an absolute pleasure to talk to. She also runs her own business, which as a fellow businessy gal, I love. It’s called Blue Meanies, a mobile Arts and Events service. She offers arts and craft workshops, entertainment, performance, stilt walking, face-painting, VJing and creative workshops for private parties, birthday celebrations, corporate events, weddings, large and small scale events. She can also provide bespoke educational packages for schools and community centres and aim to make art and creativity accessible to all with an ethos on creative exploration.

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Karen Underhill during performance

So of course, I was thrilled when she was short listed and then selected as one of three artists in residence for the Digital Makings project. I sat in on a recent planning meeting for DMs and had the opportunity to hear about Karen’s work and historical projects alongside her plans for 2017 in regards to our programme. The benefit of having artists in residence within Arts projects is that, it brings in new ideas, new energy, different diverse perspectives and expertise – a collaborative project really comes into its own. Part of that process is engaging with the artist in residence, seeking out the synergy, learning from their experience and their creative CV.

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Karen Underhill – #wingsofthecommunity

This meeting was for that; her passion for her work was clearly evident and I loved listening to her showcase her work. She told us about a recent 2015 project she worked on an ‘Environmental Artist in Residence’ with photographer Jonathan Bradley called Creative Endeavours. The artists worked with residents and communities across the East and West end of Newcastle empowering people to demonstrate their environmental pride.

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Karen Underhill – Reclaim the lanes

The community-owned projects saw participants of all ages, demographics and culture come up with fun and imaginative ways of illustrating and exploring what they can do to address local priorities like keeping back lanes tidy and litter-free whilst coming together to talk about the places in which they live and work reclaiming them as potential community spaces for vibrant cultural and community activities.

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Karen Underhill – #wingsofthecommunity

This project focused on giving individuals and community a creative voice, a means of expression whilst uniting them to tackle collaborative challenges and communicate environmental messages that affect them in the present and in the future.

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What really stood out to me is the rich diversity of the communities involved, led to a real diverse mix of arts engagement – cultural diversity is a beautiful thing and can lead to really beautiful results. Everything from community murals, to street parties, to music in the streets and even a music video called ‘Respect the Streets’ which also features Karen herself, created by the young people at The CHAT Trust Newcastle’s West End.

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Karen very recently finished a collaborative project called ‘Memory Petals’ with artist Kate Eccles; on December 6th a new permanent artwork went on display at Newburn Library, which was the culmination of three-months work by a collection of local groups from Throckley and Newburn.

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Karen and Kate worked with twenty-four people from the Grange Welfare Centre, Throckley Community Hall and ‘Flowers of Newburn’ community group exploring the themes of memory and discovery, mining the rich historical links of Newburn and Throckley to the River Tyne.

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The words and imagery inspired by these local stories were developed into crafting a circular motif, growing from imagery of a rose engraved military button, the watermill and other beautiful flowers. A variety of different techniques were used in the workshops to help create the heritage imagery, ideas and stories.  The techniques included mark making, painting, digital photography, apps, text, collage and sound recordings and explored the senses of sight, touch, smell and sound; and covered singing, textiles, printing and digital media.

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The project infused quite traditional arts mediums with digital whilst working with older people from local community groups, to try and record their personal memories, reflections and to celebrate the heritage of the area. The groups with encourage to explore their memories and self-expression, using creative means. The final piece was a final large flower artwork is 5ft x 5ft in size and contains 36 kaleidoscope discs, each showing the different mediums used. Each petal representing a person, a medium which is united into a visually impressive collaborative whole. A booklet has also been produced to document the three-month creative journey.

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Karen Underhill and Kate Eccles – Memory Petals

Karen has also recently completed workshop sessions with community groups from Kenton Bar, Northbourne Street Youth Initiative and Chain Reaction. They had a go at playing with scrap materials to form a Fire & Ice themed collars and a bustle, tinkered with UV paint and light, snowflake shapes and twinkly bits and mask making. Some of the results of these sessions appear at New Year’s Eve Carnival in Newcastle City Centre.

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So what about Karen and Digital Makings – well she “hopes to ignite a passion for learning and creativity by using thrifty ways of working, combining low and hi- fi technology and resources”. Karen will be running very diverse activities widely across Gateshead targeting digital inclusion, digital engagement and digital empowerment through creative activities– Voice and singing workshop at St Mary’s Heritage Centre, An alphabet photography workshop at Whickham library, Painting with light workshop, a VJ-ing workshop and Film Director Culture Camp at Gateshead Central Library.

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She will also be working with a wide variety of Gateshead based community groups – on community led creative projects with a digital thread. This will culminate in an exhibition, showcasing the work within The Gallery, at Gateshead Central Library. Knowing how well Karen works with community groups and the innovativeness of her facilitation, I’m extremely excited to see not only the end “thing” but the progression and evolution from initial idea to implementation.

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I’m really excited to work with Karen on Digital Makings and seeing some of these community projects take shape. Obviously, being the little raver I am – I can’t wait for some Painting with Light; I’ve got some great moves to bust out…..

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Northern Design Centre – a creative hub in Gateshead

There is a real buzz around Gateshead at the moment which is fuelled even more by Gateshead Council’s announcement that they are creating a 1.5 billion start up fund, specifically focusing on enhancing economic development and business start-up support. Moreover, the reasoning behind the funding is to assist Gateshead businesses to be even more competitive internationally and supporting the region in these international markets. There is a secondary fund that will change the way start-up businesses are supported in regards to employing people – anyone who runs their own business knows how challenging and overwhelming employing your first person can be; this extra support will help and should see the creation of 100,000 new jobs from 2017. This is good news for Gateshead business people and brilliant news for the area.

Gateshead is fast becoming known as an entrepreneurial hub on the National stage – all across the borough exists a wide range of diverse creative businesses that have survived the recession or have launched in its wake. That is one of the reasons I love attending networking events; listening to their stories makes me feel so inspired and proud to be from this area. At the moment, the regional press is full of stories of the thriving community of start-up businesses and creatives. And rightly so – us northerners have never been afraid of getting our hands dirty and doing the hard work necessary for business success.

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A real entrepreneurial and creative hub in Gateshead, can be found just behind the Gateshead Quays, in the Baltic Business Quarter. Most people recognise The Northern Design Centre, as an icon on the sky line with its unique building design, by award winning local architects, Red Box Design but few know that the building is a purpose built space for start-up businesses and is full to the brim of exciting Gateshead businesses. I thought I’d use this blog post to talk about some of my favourite businesses in there and the innovative things going on right here in Gateshead!

Green Digit

Green Digit can be found on the first floor of the Northern Design Centre. Their innovative product Seed Cell are pods of various seeds in a wheel that are ready for planting; everything from herbs, to flowers, to chilli. This product has revolutionised gardening and made it a little bit fun again and completely accessible to all. You can plant these pods in the garden, in your allotment or grow them in your kitchen in a pot. The product is the brain child of founder, Dan Robson and in 2014, secured investment to scale up the business and manufacturing.

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Green Digit can be found on the first floor of the Northern Design Centre. Their innovative product Seed Cell are pods of various seeds in a wheel that are ready for planting; everything from herbs, to flowers, to chilli. This product has revolutionised gardening and made it a little bit fun again and completely accessible to all. You can plant these pods in the garden, in your allotment or grow them in your kitchen in a pot. The product is the brain child of founder, Dan Robson and in 2014, secured investment to scale up the business and manufacturing.

YourFilm

YourFilm is growing; representative of the fact video (partly thanks to YouTube) is now one of the key mediums, alongside social media for businesses to communicate their offering and to engage with their customers. They can create visually fantastic commercials, training videos, animations, short films and promotional content – they’re abilities in this sector are endless. In fact, if you’re a business or organisation in the North East wanting a video, they are THE go to video production business. I recently put a call out on Facebook to my business connections, as I want to create a video for a future crowd funding campaign and 90% of people suggested YourFilm; that has to be a good sign that these guys are the very best!

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I’ve met the guys behind YourFilm several times at networking events and what comes over loud and clear is their passion for film! One wonders, if we will ever see their very own big screen debut!?

CleanShakes

CleanShakes can be found taking over the Northern Design Centre fridges with their yummy shakes. They make and bottle superfood shakes mixed with Almond milk that nourish to make you flourish. Each 250ml bottle is packed full of nutrition and taste; priced at £3.00. CleanShakes is the creation of three ladies, living in the North East. The story goes that one founder returned from America after travelling around and noticed the amount of juice bars, another founder had been researching keenly the diary free market and the other found was looking for better tasting healthy foods; they sat down, brainstormed and CleanShakes was born!

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At Clean Shakes, they value your taste buds above anything else and they believe, they only deserve the very best; a top notch delicious premium healthy Shake. They are healthy and yummy – perfect combination.

Their shakers are the top priority; they want them to feel good, look good and with a bounce in their step. The shakes are packed with super foods, Almond Milk and are free of nasties; a daily dose of health within a balanced diet and bursting full of nutritional benefits. #tastethebenefits

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They are currently developing their business model; plotting to scale up via funding their own growth and establishing CleanShakes as the number one alternative milkshake brand in the North East. It’s certainly an exciting time for this business! They have already secured written expressions of interest from the likes of Nudo, Fenwicks, Waitrose, Booths and Ocado. You can purchase a CleanShake via premium delis such as The Urban Bakery in Low Fell or the Cycle Hub in Newcastle this Easter weekend or by placing an order direct!

Follow them on Twitter: @CleanShakes

Design Network North

Design Network North is made up of Designers, Manufacturers, Businesses, Institutions, Students and Individuals who all work within or have a passion for Design in their industry.

The Network is designed to offer support, advice, networking, business opportunities and events to its members, partners and the wider community. Their aim is to increase the awareness of the importance of design within all industries, insuring that the value of design is considered by everyone, in the region and beyond.

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As the Network is so diverse, they are able to pair up designers with other businesses who are looking to advance their design practices and create opportunities for working partnerships and future growth in the industry. It’s almost like a match maker service for businesses!

They also put on really brilliant networking events too!

Atomhawk

Since 2009 Atomhawk have been working with movie studios, game developers and product designers to help realise their visions, bringing their ideas to life.

They’ve been involved in everything from projects with Nike, to working with Costa coffee, to The Guardians of the Galaxy film, to big budget computer games such as Mortal Combat, to very high profile projects like J.K Rowling’s Pottermore. Very impressive and right here in Gateshead; who would have thought!?

You can read more about their work on the Guardians of the Galaxy here.

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They also exhibit and sell lots of their conceptual art from projects; The Art of Atomhawk Volume 2 features a diverse range of concept and marketing art from high profile projects such as Mortal Kombat, Project Spark, Injustice: Gods Among Us and J.K Rowling’s Pottermore. The images appear alongside insights into the thinking and influences behind the art work and digital painting tips from the Atomhawk artists. It also features personal pieces from members of the Atomhawk team.

The book is available to purchase on Amazon so have a deeks!

Entrepreneurial Business Management – Northumbria University

A quarter of the Northern Design Centre has been taken over by Northumbria University and the really innovative degree programme; entrepreneurial business management. The degree course sees students, embracing the lean start-up ethos; rapid testing of enterprise concepts and setting up and growing businesses and learning through their experiences. As such the course empowers and enables students so they leave University much more entrepreneurial and with (hopefully) successful established businesses.

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Across the course, there are a really wide range of diverse businesses – from an all in one teabag from Tea3 Ltd, to Loco a 90s Club night at MSA, to a clothing line from PowrFitness, to North East Unity business consultancy, to an upcycling bike business.

The businesses have generated over £30K since conception showing how important these students are to economic development in Gateshead. They are full of ideas that are tested rapidly and experiencing real life business by doing; the office is so full of energy, it’s completely infectious!

There are many more businesses, not mentioned in this blog post, that call The Northern Design Centre their home. The ones chosen are simply my favourite ones that have crossed my path, as they are doing something a bit different, love the North East and play by their own rules! I’m all about rebellion so seeing other people making their own way, creating fantastic products and delivering quality services right here in Gateshead is magical!

Gateshead is on the way up…….partly powered by the magic that is happening in the NDC!