Interview with Ashleigh Brown Studio; from illustrating cats in jumpers to launching a creative business.

One of the nicer things about lock down is that I’ve actually had a bit of time to follow my own mantra around engaging with folks on my social media platforms. Instead of admiring folks from a far and being a queen lurker merely “liking” their content and posts – I’ve actually taken the time to reach out to artists and creatives to tell them how brilliant I think they are! In a world, where so many of us are working on our own with limited human interaction right now – I think we should all commit to reaching out to those who we think are smashing it to actually tell them! It can be lonely working alone on a “normal” day – never mind on a “new normal” day.

Ashleigh Brown is one of those folks – she caught my attention with a cat watercolour (yep crazy cat lady alert) and then her colourful feed of products and creative lushness made me really dig her work and style – it really “pops”. I love big bold colours and clashing patterns and her work it just that and very Culture Vulture – I was eager to reach out to her to tell her firstly, how amazing she was! But also, I was aware that her creative business was pretty new and without getting doom and gloom – the current situation and financial support available is not very receptive or helpful to new creative businesses; so I wanted to champion her! I love her work and I think my fellow Culture Vultures will too!

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Ashleigh Brown Studio

Hiyer, Ashleigh – lush to digitally meet you. Can you introduce yourself to fellow Culture Vultures and tell us what do you do?

My name is Ashleigh and I am a designer from Gateshead. I have a background in textiles design and love creating surface patterns for products. I started my own business in November (great timing, I know!) I have one shop, Ashleigh Brown Studio where I sell my makes, cards, prints and illustrations and my second business, Quaintrelles Co, which sells stickers, stationery and other supplies. Links to both can be found HERE.

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Ashleigh Brown Studio

Ah from the HEED – I’m born and bred Gateshead lass! Tell me about your journey into the creative industries?

Well I have always been creative; I grew up with great creative influences and was taught to knit, sew and crochet as a kid. Every weekend at my nanna’s house would be another creative adventure and she really nurtured my imagination and taught me that anything is possible. At 27 I decided to go back and study a textiles design degree after working in retail for a while. This really opened my eyes to the possibilities of being creative. During this degree we were expected to create our own marketing materials and keep a blog; this just expanded really into me wanting to work for myself.

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Ashleigh Brown Studio

I think you have quite a distinctive style….how did you develop your design style?

I feel like I am still very much developing it. I love to mix materials and experiment. Getting to grips with digital design has really been the best though! It means I don’t need any special equipment or large workspace to explore my ideas in multiple ways. My brilliant tutor Laura showed me the wonders of adobe illustrator and I have never looked back.

Adobe is magic! When did you decide to set up your own creative business?

I have dabbled in many little businesses over the years, usually alongside my “real” job. I painted shoes and sold them on eBay, I made clay jewellery for a while too; But it wasn’t until I did my degree that I started to believe in my illustration work and really wanted to explore that. So, this time round I started November 2019, working with a business mentor in the months leading up to actually starting to trade.

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Ashleigh Brown Studio

Many artists don’t see themselves as business-people which I find fascinating as that is what they are! Do you see yourself as an artist or a business-person or both?

I suppose I am both, but I definitely wing it a lot of the time, haha. It took me a long time to take myself seriously as a creative (I still struggle to call myself an artist) because I saw these things as ‘hobbies’ and not as a serious business. I am just learning as I go but reading Lisa Congden books has definitely helped my creative confidence.

Winging it is a creative skill set – it’s all about evolving, being resilient, adaptable, entrepreneurial – professional at winging it right here! So tell me about your creative space – Do you have a studio? Where do you design?

I have a second bedroom in my flat which is my little creative haven. It’s a good job, its small because I would fill whichever size room I had with supplies. Hoarder over here!

I go through periods of hoarding before chucking too many things in the bin and regretting it. Tell me about your products – what do you sell and make?

I sell cards, prints and digital printables that people can print at home as well as stationery and stickers. I have a huge list of things I want to make and sell and I am gradually adding new products to the shop. You can visit HERE to view and purchase!

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Ashleigh Brown Studio

I know you take commissions – what type of work do you normally get?

I am currently working on an exciting project illustrating a page for a positive baby book! I get a lot of quote print requests and some custom cards too. I also did an illustration for a dog charity book. I’d love to work on more book related projects as this is something of a passion of mine.

I’ve just started a Silent Book Club – ohh book lovers! I first fell in love with your watercolour work (crazy cat lady right here!) – can you tell me a bit about that?

Thank you so much! I started doing some pet portraits during my degree and this was during the new craze of internet cats; this gradually turned into me just doing random illustrations of cats in jumpers. I love combining simple watercolour with ink and then adding detail like with the jumpers.

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Ashleigh Brown Studio

Cats in jumpers…. We are friends for life! Do you ever make art just for you? If so, what types of art do you make?

I do and it’s very therapeutic! But it’s tough once you get into the business mindset, everything becomes a potential product and even things I just did for me have ended up in the shop sometimes. I did the Frida Kahlo portrait just for me and I ended up loving it so added to the shop. I am loving exploring with portraits right now as it’s something I’ve never had the confidence to do before. I also did a Marilyn Monroe one which I need to play with digitally.

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Ashleigh Brown Studio

Do you find it hard to balance making to sell and keeping the creative love and flair going?

Honestly, no. I love what I do so much. Every day feels like I’m a kid in a toy shop; noting down ideas and playing round with concepts. The hardest part is working towards a goal and feeling that sense of accomplishment as I can tend to go off on tangents and not every idea works or is suitable for the shop. Some days I have little to no motivation (especially right now) but I have learned to accept that; I realise that not every day has to end with new products to list.

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Ashleigh Brown Studio

Where do you seek inspiration from for your design work and typography choices?

Pinterest is a huge source of inspiration for me but also Instagram. I have curated my Instagram feed so that it is filled constantly with positive messages and beautiful art and interiors. This means even when I scroll mindlessly that inspiration is leaking into my brain and leaves little room for negative voices.

I love to take inspiration from different genres of art and design; right now I am obsessed with soap makers. There are CRAZY beautiful bars of soap on Instagram haha! I also love seeing the slabs of clay people design to make into jewellery. As well as beautiful weave and embroidery. I like to be influenced by many creative paths.

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Ashleigh Brown Studio

A lot of your products/prints embody the “positivity movement” on social; it has been a mindset life line during COVID-19 for me – do you follow any other creative accounts by artists/creatives/makers that you’d suggest we check out?

I love positivity. Like you say it’s super important; especially in this time, where we are either alone and probably lonely or trapped with family under our feet at all times. Everybody is working through stuff right now. I love Stacie Swift, @blessthemessy, the sad ghost club, @lettershoppe, @thecosmicfeminist… I could go on forever haha

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Ashleigh Brown Studio

You are smashing it on Instagram with your product photography set up – how did you come up with your on-brand scenes, props, visual merchandising etc?

Haha! Thank you. It was actually a total accident; I love pastels so normally work with some sort of pastel palette in my work. I bought some polka dot tissue to wrap orders and discovered it went really well with my colours. Then when I decided to buy some back drops, I picked those colours and patterns to keep it all tied together. The props I use have just accumulated over the years really, I did buy the peace hand from Tiger, especially for photos but aside from that I just grab yellow and pink things to tie my colours in. Told you I am WINGING it 😀

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Ashleigh Brown Studio

You’re across multiple platforms selling your products – can you tell me which ones you use and which ones you’d recommend?

My big plan was to be a multi-platform business goddess. HA! But I honestly haven’t had time to dedicate to most of the platforms yet. I want to have multiple income streams eventually. Right now Etsy is my main one and the main focus. But as many people know, Etsy is adding more rules and regs and more fee’s all the time so I do want to have a stand-alone website too. I am working on this. I love society 6 and definitely need to work on my shop there too. I’d love to find a washi tape printing place so I can do my own line of washi too. So many ideas.

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Ashleigh Brown Studio

Said like a true creative – sometimes when I shut my eyes – the eyes are like screaming white noise and colours in my brain! So many of them! You’ve recently just launched – any hints and tips for creative product businesses/individuals starting out?

Honestly, just show up every day, even if it’s just a little progress each day. It gets you closer to your dreams and goals. Make lists, tick stuff off, even the tiny stuff.

A bit of REAL question – but I have to ask it! How has COVID-19 effected your business (and you!) and how have you responded?

It has been up and down. The first few weeks were hard and very quiet; this was actually good because I could barely function. I had a weird time coming to terms with this whole thing. Now it’s sort of got back to normal, I have off days personally but I just allow myself that. I have a chronic illness so I am used to pacing myself with these things.

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Ashleigh Brown Studio

I’ve really struggled to engage my creative brain during lock down – I require space to walk and get creative in person, societal consumption and absorbing things from inspiration around me, triggers my creativity  – have you felt more or less creative in lock down? What’s your process like getting into the creative zone?

At first, I had a total mental block. I was seeing all these creatives using this new found time to create amazing things and I felt completely broken. But as time went on, I just treated myself as kindly as possible. I listened to music, read some books, watched my favourite films, baked some treats… This past week has been another hard one. I have had the block again but this time I am planting new plant babies and catching up with friends on zoom. My coping mechanisms have been plentiful and there definitely isn’t just one thing I keep doing.

Instead I keep mixing up my routines and tasks. Also, my monthly Gousto box has been a god send. It has kept me busy in the kitchen and been a nice reminder to nourish my body with good food when all I want is to eat ice cream and chocolate.

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Ashleigh Brown Studio

I know it’s really hard to think of right now – but what are your aspirations for your business/practice longer term?

Growth and expansion! I have a little list of huge goals that I want to accomplish on my wall as a reminder of where I am heading. I want to expand my range of paper goods, I want to get work published in some books, I want to sell in lovely local arty shops and galleries. And in the meantime I just keep working through my to do list!

That list never does end though! Anything else you want to tell me about?

I’m currently working on new cards which will be slightly different to the ones I offer now. Also working on some party goods, banners, cake toppers etc. My shop is just evolving constantly!

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Ashleigh Brown Studio

You can check out Ashleigh’s shop and social by following the link HERE! I am so excited to see Ashleigh’s business adventure unfold and creativity develop! There is something magical about speaking to a creative at the beginning of their current chapter – opportunities and lushness a plenty!

Thank you Ashleigh!

Until next time Culture Vultures xx

(#AD) Sundown Social -the new mini festival on the block.

So one of the wonderful things about being the Culture Vulture is that I have my ear to ground and seek out all the lush new happenings and stumbling across or finding a new event is one of my favourite things – I have a serious constant case of FOMO.

And if this was a superhero movie, I’d class this chapter as “the rise of the independents!” The event and festival sector is extremely dominated in the region by big corporates or same old same old and I don’t know about you lot, but I’m hungry for more, things that are a bit special and new. Independent event organisers and commissioners are nailing it at the moment –putting on lush events, with a community heart that focuses on audiences having a great time and are able to experiment, take risks, be bold with their programming. I’m loving watching independents thrive.

I’ve had my eye on Saltwell Park for some time….. I’ve lived at the top of it for 30 years and it just screams potential.. I’ve had three ambitions for Saltwell Park as The Culture Vulture – I wanted festivals, I wanted outdoor theatre and I wanted a Silent Disco. My silent disco ambition has become a bit of a joke across my networks as I’m always banging on about it – but going off Beccy Owen’s success and their beach silent disco – I’m happy that other folks are finally buying into how mint it is! So how excited was I when I heard Third Space events (an amazing independent events company) was building on the smash hit successes of their Gateshead food markets and launching Sundown Social on 27th July – an outdoor event with a festival vibe AND a silent disco. And to use Meatloaf’s song title…. two out of three ain’t bad!

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Thirdspace are doing fantastic things and they are certainly ones to watch – their food markets are full of folks who really “get” their events, food traders who love being a part of them (this is not an easy task believe me!), audiences who return month after month and people just having a bliddy good time. It takes a long time to establish an event and A LOT of hard work has gone into things – so hats off to them…..they were on my list for some Culture Vulture love!

Visit their Low Fell Food Market facebook page to see other events they’ve run!

A head of the launch of Sundown Social THIS Saturday in Saltwell Park (Tickets and more info available HERE) – I thought I’d sit down with them for a weeee interview to find out more about the event, what to expect, why tickets are must have and what’s next!

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Of course, sitting down with me a few days before a new event…perfect Culture Vulture timing (haha!). So tell my readers who you are and what you do?

We are Liz and Sally from Third Space Events; a 3 year old events company which specialises in pairing up interesting, beautiful or underused spaces with high quality events. We each have an MA in Event Management along with a total of 15 years’ experience in events, exhibitions and hospitality between us. So it’s fair to say we LOVE events and creating memorable experiences. We are also friends who go way back and share a passion for good food, the outdoors and making the most the time we have with our nearest and dearest.

Well I can’t think of a more underused space than Saltwell Park’s Grove and all the best friendships are formed over food…..What is Sundown social?

A chilled out gathering in beautiful surroundings with a fun, festival vibe – that’s it in a nutshell! The first one is on Saturday 27th July – this weekend. We like to think of it as an exclusive party in the park where you can sip a craft gin or beer under the trees, be entertained by a host of pop up performances and have a bite to eat from some of the regions’ best street food stalls.

We’ve got two slots – one is 4.30pm – 7pm and is family friendly (adults £4.50 & Children £3) and then a more adult session 7.30pm -10pm (Adults £4.50 & Children £4.50). Babies under two are free but need a ticket.

Who should go to Sundown social?

For all! We’ve split the event into two and packed a lot into both. The afternoon session has more of a family vibe with activities such as a play bus and free kids yoga, dance and storytelling sessions. When the kids have run off enough steam the adults can sit back and enjoy a summer tipple along with the finest regional street food. The evening session is more for adults, so people can take full advantage of the food, wine tasting, holistic treatments, amazing local ales and fizz whilst enjoy amazing live musicians, comedians and of course our silent disco.

Why did you pick Saltwell Park for this event?

Because we love it! It’s leafy, lush and green. Add some live entertainment, street food and folk kicking back and relaxing whilst enjoying a cool drink – well you’ve got the best beer garden in the North East!

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As you know, I’m allllll about the food. My Buddha belly is a testament to that….so come on, what food traders have you got?

Well – not only will we be delighting the senses with live music and performances we’ll also have your foodie favourites to feast on. Folk can choose from freshly cooked wood fired pizzas from Noshbox Pizza, Catalinas Newcastle with their flavoursome topdog kebabs and bruschetta, loaded fries and tasty wraps from Hatch76, Acropolis Street Food with the best gyros in the North East, delicious rolled naan with your choice of tasty curry from CurryRolls and Churros Barcelona will be serving up their dangerously delicious fried treats drizzled in chocolate!

Mama Horts LOVES Churros… I shall alert her. I’ve got friends with minis who want to come…what’s there for families?

We’ve got this covered in the afternoon session. As well as the street food and free live entertainment, there is free activities with yoga, dance and storytelling. We also have a play bus and for just £1.50 for your child to climb, slide and play in the ball pool! We also have the amazing Kay Ella who’ll be adding a bit of extra sparkle to the event with her glitter creations.

I’ve got a troop of my child free pals coming…. What is there for them? I’ve heard rumours of a Silent Disco (literally screamed with excitement and hope Britney is on repeat) and my pal Si Beckwith providing some funnies!

If you’re pals are planning to come to sessions 2 then we’d fully expect to see them dancing the evening away with our Silent Disco. We’ll be keeping it old school with hits from the 70s, 80s and 90s – so we recommend your pals to wear these dancing shoes!

The evening will also feature amazing live acts with Duke – Duo – acoustic music, Matt Grant and comedians Si Beckwith and Andrew Flood from Off The Wall Comedy.

They won’t be going thirsty either with regional ales from Black Storm Brewery, fizz on tap with Fizz On The Tyne and a great selection of gins, lagers and wine with The Tipsy Trailer.

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Mama Horts is coming with me and she loves all your events – which is high praise indeed…. What is there for Mama Horts and her pals?

We know Mama Horts is a lady of refinement so a spot of wine tasting with Laneberg Wine Ltd would be right up her street – you can book onto a slot via this link or at the event. Gateshead’s first and only Urban Winery, Laneberg Wine Ltd invites you to a night of wine tasting like no other! Head Winemaker Elise Lane will guide you through their very first vintage made here in the North East, sampling four fantastic 2018 English wines, explaining how each wine was made and giving you the chance to taste.

Or if Mama Horts is after a bit of pampering then she should head over the our Holistic Treatment tent which includes Indian Head Massage and Organic Facial Treatment with Neal’s Yard.

I’m obsessed at outdoor events – at being head to toe covered in glitter….my boyfriend has embraced this by getting involved too….i need glitter deets?

Who isn’t?! We love a bit of sparkle! Expert in all that shines and glimmers Kay’Ella will be at Sundown Social creating that glasto vibe with glitter face and body creators.  We love Kay’Ella because all her products are water based, biodegradable and alcohol free so everyone can be part of her fabulous festival services.

Why are you so passionate about championing and supporting North East (and often Gateshead based) independents?

As we’ve said, we both live in Gateshead so what can be better than supporting your home town by hosting a range of events. Keeping it local is always part of how we operate. From the food, to the drink, to the live entertainment – Sundown Social, like all our events, showcases the melting pot of creativity and hard-working small independent businesses we have here in the North East.

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Blackstorm Brewery

Why do you think people are really buzzing about Sundown social and that tickets have been flying?

Hopefully we’re adding something different into the mix of fabulous events that are offered in Gateshead and the region already. For us the setting of Saltwell Park for this kind of event could not be any better. We can’t wait to welcome everyone in the event on Saturday 27 July and to have a well earned drink (or two) when it’s finished.

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Sum up the event in 3 words

Chilled, feel-good, fun

Is there going to be more Sundown socials?

The next Sundown Social lined up is Friday 23rd August. Stay tuned for announcements about that! Next year, as well as Saltwell Park, you will be able to find us at some new exciting venues and locations across the region.

P.S. For any of you festival loving couples who are looking for an alternative wedding, give us a shout as we offer individually curated Sundown Socials for your special day. How exciting!

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If I was going to get married, I’d want an outdoor festival vibe! You’ve certainly tapped into something there….and we’ve got some collaborating to do in 2020 haven’t we!? I’m super excited for Saturday and to see how this grows and grows.

Well you will find me down at Sundown Social on Saturday as The Culture Vulture with my gal Marion in tow – so if you’re around and coming along– make sure to say hello!

Tickets for Sundown social are available here!

Disclosure : I have not been paid to write this post but I have been given comp tickets to the event and doing a social media take over on the second second.