Great North Snowdogs…..5 weeks to go!

It’s not long until The Great North Snow Dogs launches across the North East (19th September – so just over a month away!) and lots of Big and Small Snowdogs pop up across the region in cultural venues, landmarks and local hidden gems.

Each Big Snowdog has been design by a professional artist; the North East and of course, Gateshead on the Gateshead Trail are set to come alive with colour from the fantastic designs!

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Last week we caught up with Corinne Lewis-Ward; a brilliant Gateshead based artist and the business brains behind Powder Butterfly.

Corinne has been a long-time champion of Arts in Gateshead (and of course – Arts regionally, Nationally and Internationally). She has also been selected as an artist as part of The Great North Snow Dogs project working on two Big Snow Dogs.

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We wanted to catch up with her and find out more about her work, her practice and of course, more about Snowdogs!

Hi Corinne, can you tell me a bit about your practice?

Just like many creatives, I work in a variety of ways! I have my own creative practice as an artist but I also have my own design company which is called Powder Butterfly.

With my design company I am interested in representing well-loved landmarks from different locations in the UK. I currently have a Newcastle/Gateshead collection, a York collection and a London collection.

One Snow Dog design was inspired by my Newcastle/Gateshead collection. I have lived in the North east for 18 years and all of the landmarks hold a special place in my heart.

How did you hear about The Great North Snowdogs project?

I heard about The Great North Snowdogs at the North Design Centre in Gateshead. It was a really exciting event where we got to meet people from Wild In Art, St Oswalds and some of the sponsors and other creatives. There was a buzz about The Great North Snowdog project and I could tell that it would be wonderful to play a small part in it.

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Why did you decide/want to get involved?

I wanted to get involved because St Oswalds is an amazing organisation that carries out wonderful work throughout the North East, and being part of the raising money and awareness for their cause and activity was something that I really wanted to be part of.

I also love The Snowman and the Snow Dog animation, I enjoyed watching it with my kids and I could see how much fun this project was going to be with The Snowdog as the sculpture.

This project also took me out of my comfort zone to a certain degree as painting is not something that I do every day. Increasingly I work with digital media, but I was really keen to have the chance to use my art school experience to create something completely unique.

What was the process behind submitting your designs for your Dog and getting the green light?

The process was pretty simple really; I had to come up with a design in a two dimensional format and submit it as part of my application. I knew that I wanted to use the basis of my design from my Newcastle/Gateshead collection so I had a fair idea of how the artwork should look.

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I had to wait a few weeks before finding out if I had been successful. I knew that there would be selection process where sponsors would get to see the designs and then choose their favourite.

How did you feel when you found out, you’d been selected not once, but TWICE!?

I was really thrilled to find out that my Newcastle/Gateshead design had been selected from my original application. When I was working on it I was asked to carry out a VIP Snowdog commission which was amazing. Having two Snow Dogs on the sculpture trail is really wonderful and it is such an honour to be selected to carry out a VIP commission.

What were the inspirations behind your Snowdog designs? (only say as much as you can!)

Newcastle/Gateshead landmarks were the inspiration for my first design. All I can say about the VIP commission is that the design is based upon a well-loved British children’s author and illustrator.

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As you can imagine we all want to keep the sculpture trail a surprise for people so I wouldn’t want to reveal any spoilers.

Can you reveal any secrets regarding your Dogs, locations, names, sponsors?

The name of the Newcastle/Gateshead design is Tyne Tail Jack you can follow him on twitter @TyneTailJack . The lovely Sponsors are called The North Group and they have been operating in the North East for 150 years. The location of the dog will be on the Newcastle side of the Quayside.

As far as my VIP commission is concerned I am not able to reveal much at all about this lovely pup. But as soon as I do I will let you know what I can.

How does it feel as a Gateshead based Artist, to be featured within such a high profile North East campaign?

I am so proud to be part of this project. Although I am originally from London, I have lived in the North East for 18 years and I love it up here.

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I am so passionate about Gateshead and the amazing creative community that we have here. To be part of such a high profile campaign is wonderful and I am really excited to see how the local community and visitors to the region respond to the amazing work that artists from the local area and all over the country have created.

Each dog has its own very unique character and there are so many brilliant designs that have also been created by local schools and community groups as well.

Have you seen any other Snowdogs yet?

Yes I have seen some fabulous Snowdogs. I have been working in the studio in Newcastle that is provided for artists to work on the dogs and I am so excited that I have been lucky enough to meet some amazingly talented artists in the process.

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The studio is also the place where all completed dogs come to before the sculpture trail. So all of the school and community art dogs and the sculpture trail dogs end up there, so I am looking forward to seeing many more over the coming weeks.

Why are projects like this so important to the North East cultural agenda?

Events like this raise awareness of what is going on up here creatively and raise awareness of the great work St Oswalds does for people in the region.

It will also bring people from outside of the region to the area which will help introduce new audiences to the North East and help stimulate the local economy. With my design I have tried to help foster links between industry, the corporate world and the arts. I think the project model that Wild In Art have created really demonstrates how seemingly disparate bodies can work together to achieve great things creatively.

Do you intend to complete the wider Great North Snowdogs Public Art Trail and (of course!) the Gateshead Trail?

I can’t wait to attend the sculpture trail with my friends and family. It is going to be amazing to see how many pictures of the Snowdogs we can collect before they go to auction at the end of the year. It will be a once in a lifetime opportunity to document the event and see how many we can take pictures of. I am also excited to see where they all end up being located.

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After Gateshead Sculpture 30 Festival, Playground at Baltic and now Snowdogs, there seems to have been a bit of a shift towards more accessible, interactive sculpture and outdoor Art! We really love this as it gets people outdoors, exploring alongside engaging with Art and Sculpture! What do you think about this?

Any kind of project or campaign that makes art more accessible to a wider audience is something that I love to be part of. With my creative practice as an artist, I attempt to bring art and science together which could be seen as two entirely unrelated subjects. But I have found that audiences are really interested and engaged in this sort of work especially if you make the work engaging and accessible.

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The Great North Snow Dogs project is one of those special events that will get people exploring, engaging and sharing their experience through social media. I think I have also heard rumours of an app being created for the event so I am keen to see what that will be like. It’s going to be a wonderful and exciting event and I am so thrilled to be a small part of it.

How brilliant and thank you Corinne! So Culture Vultures – as of the 19th September, you have ten weeks, so find, discover and snap a selfie (or a snowfie, as we are calling them) with the Snowdogs across the region and of course Gateshead.

In the meantime; Tweet a “hello” to Corinne’s Snowdog @TyneTailJack, visit Snowdogs webpage to keep yourself up to date on all things Snowdog related including any app information. You can also catch them on @GreatNorthSnowdogs on Facebook and @great_snowdogs on Twitter.

We can’t waitttttt for Snowdogs!

Northern Design Centre – a creative hub in Gateshead

There is a real buzz around Gateshead at the moment which is fuelled even more by Gateshead Council’s announcement that they are creating a 1.5 billion start up fund, specifically focusing on enhancing economic development and business start-up support. Moreover, the reasoning behind the funding is to assist Gateshead businesses to be even more competitive internationally and supporting the region in these international markets. There is a secondary fund that will change the way start-up businesses are supported in regards to employing people – anyone who runs their own business knows how challenging and overwhelming employing your first person can be; this extra support will help and should see the creation of 100,000 new jobs from 2017. This is good news for Gateshead business people and brilliant news for the area.

Gateshead is fast becoming known as an entrepreneurial hub on the National stage – all across the borough exists a wide range of diverse creative businesses that have survived the recession or have launched in its wake. That is one of the reasons I love attending networking events; listening to their stories makes me feel so inspired and proud to be from this area. At the moment, the regional press is full of stories of the thriving community of start-up businesses and creatives. And rightly so – us northerners have never been afraid of getting our hands dirty and doing the hard work necessary for business success.

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A real entrepreneurial and creative hub in Gateshead, can be found just behind the Gateshead Quays, in the Baltic Business Quarter. Most people recognise The Northern Design Centre, as an icon on the sky line with its unique building design, by award winning local architects, Red Box Design but few know that the building is a purpose built space for start-up businesses and is full to the brim of exciting Gateshead businesses. I thought I’d use this blog post to talk about some of my favourite businesses in there and the innovative things going on right here in Gateshead!

Green Digit

Green Digit can be found on the first floor of the Northern Design Centre. Their innovative product Seed Cell are pods of various seeds in a wheel that are ready for planting; everything from herbs, to flowers, to chilli. This product has revolutionised gardening and made it a little bit fun again and completely accessible to all. You can plant these pods in the garden, in your allotment or grow them in your kitchen in a pot. The product is the brain child of founder, Dan Robson and in 2014, secured investment to scale up the business and manufacturing.

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Green Digit can be found on the first floor of the Northern Design Centre. Their innovative product Seed Cell are pods of various seeds in a wheel that are ready for planting; everything from herbs, to flowers, to chilli. This product has revolutionised gardening and made it a little bit fun again and completely accessible to all. You can plant these pods in the garden, in your allotment or grow them in your kitchen in a pot. The product is the brain child of founder, Dan Robson and in 2014, secured investment to scale up the business and manufacturing.

YourFilm

YourFilm is growing; representative of the fact video (partly thanks to YouTube) is now one of the key mediums, alongside social media for businesses to communicate their offering and to engage with their customers. They can create visually fantastic commercials, training videos, animations, short films and promotional content – they’re abilities in this sector are endless. In fact, if you’re a business or organisation in the North East wanting a video, they are THE go to video production business. I recently put a call out on Facebook to my business connections, as I want to create a video for a future crowd funding campaign and 90% of people suggested YourFilm; that has to be a good sign that these guys are the very best!

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I’ve met the guys behind YourFilm several times at networking events and what comes over loud and clear is their passion for film! One wonders, if we will ever see their very own big screen debut!?

CleanShakes

CleanShakes can be found taking over the Northern Design Centre fridges with their yummy shakes. They make and bottle superfood shakes mixed with Almond milk that nourish to make you flourish. Each 250ml bottle is packed full of nutrition and taste; priced at £3.00. CleanShakes is the creation of three ladies, living in the North East. The story goes that one founder returned from America after travelling around and noticed the amount of juice bars, another founder had been researching keenly the diary free market and the other found was looking for better tasting healthy foods; they sat down, brainstormed and CleanShakes was born!

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At Clean Shakes, they value your taste buds above anything else and they believe, they only deserve the very best; a top notch delicious premium healthy Shake. They are healthy and yummy – perfect combination.

Their shakers are the top priority; they want them to feel good, look good and with a bounce in their step. The shakes are packed with super foods, Almond Milk and are free of nasties; a daily dose of health within a balanced diet and bursting full of nutritional benefits. #tastethebenefits

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They are currently developing their business model; plotting to scale up via funding their own growth and establishing CleanShakes as the number one alternative milkshake brand in the North East. It’s certainly an exciting time for this business! They have already secured written expressions of interest from the likes of Nudo, Fenwicks, Waitrose, Booths and Ocado. You can purchase a CleanShake via premium delis such as The Urban Bakery in Low Fell or the Cycle Hub in Newcastle this Easter weekend or by placing an order direct!

Follow them on Twitter: @CleanShakes

Design Network North

Design Network North is made up of Designers, Manufacturers, Businesses, Institutions, Students and Individuals who all work within or have a passion for Design in their industry.

The Network is designed to offer support, advice, networking, business opportunities and events to its members, partners and the wider community. Their aim is to increase the awareness of the importance of design within all industries, insuring that the value of design is considered by everyone, in the region and beyond.

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As the Network is so diverse, they are able to pair up designers with other businesses who are looking to advance their design practices and create opportunities for working partnerships and future growth in the industry. It’s almost like a match maker service for businesses!

They also put on really brilliant networking events too!

Atomhawk

Since 2009 Atomhawk have been working with movie studios, game developers and product designers to help realise their visions, bringing their ideas to life.

They’ve been involved in everything from projects with Nike, to working with Costa coffee, to The Guardians of the Galaxy film, to big budget computer games such as Mortal Combat, to very high profile projects like J.K Rowling’s Pottermore. Very impressive and right here in Gateshead; who would have thought!?

You can read more about their work on the Guardians of the Galaxy here.

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They also exhibit and sell lots of their conceptual art from projects; The Art of Atomhawk Volume 2 features a diverse range of concept and marketing art from high profile projects such as Mortal Kombat, Project Spark, Injustice: Gods Among Us and J.K Rowling’s Pottermore. The images appear alongside insights into the thinking and influences behind the art work and digital painting tips from the Atomhawk artists. It also features personal pieces from members of the Atomhawk team.

The book is available to purchase on Amazon so have a deeks!

Entrepreneurial Business Management – Northumbria University

A quarter of the Northern Design Centre has been taken over by Northumbria University and the really innovative degree programme; entrepreneurial business management. The degree course sees students, embracing the lean start-up ethos; rapid testing of enterprise concepts and setting up and growing businesses and learning through their experiences. As such the course empowers and enables students so they leave University much more entrepreneurial and with (hopefully) successful established businesses.

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Across the course, there are a really wide range of diverse businesses – from an all in one teabag from Tea3 Ltd, to Loco a 90s Club night at MSA, to a clothing line from PowrFitness, to North East Unity business consultancy, to an upcycling bike business.

The businesses have generated over £30K since conception showing how important these students are to economic development in Gateshead. They are full of ideas that are tested rapidly and experiencing real life business by doing; the office is so full of energy, it’s completely infectious!

There are many more businesses, not mentioned in this blog post, that call The Northern Design Centre their home. The ones chosen are simply my favourite ones that have crossed my path, as they are doing something a bit different, love the North East and play by their own rules! I’m all about rebellion so seeing other people making their own way, creating fantastic products and delivering quality services right here in Gateshead is magical!

Gateshead is on the way up…….partly powered by the magic that is happening in the NDC!