I’m currently working on Heart of the House – a joint collaboration commission between The Cultural Spring & The Customs House to celebrate 25yrs of The Customs House. I first put myself forward to work on the project at the beginning of Summer 2019….and I pretty much pestered The Cultural Spring until they gave me the gig. But that’s how excited I was about this happening in the North East.
For those of you, that don’t know – Heart of the House is a FREE outdoor visual spectacle designed by the world-class team at NOVAK that is on across 25th, 26th & 27th October on the side of The Customs House, running continuously from 6pm-10pm. It’s a total must see and experience.
More info on Heart of the House and FAQs can be found HERE.
NOVAK have designed a 10minute long projection that will be rolling continuously across the night on the outside of the Customs House building celebrating the building’s past and present, and you’ll be taken on an enchanting journey of nostalgia, fun and illusion.
Expect to see everything from ship building and coal mining to music and performance with South Tyneside icons and pantomime characters popping up. The projections will feature the history, cultural rebirth and legacy of one of the most famous buildings in South Tyneside.
Of course, I love the folks at Cultural Spring and all their projects and events are ace – but it was certainly the NOVAK link that really got me excited. I love their work, I love their innovation, I love their humbleness, yep…I’m An unashamed NOVAK super fan……And they are one of MANY North East creative businesses that exist in the region that are absolutely flying and doing work on a global scale.
NOVAK specialise in motion design and create projections, art installations and stage visuals for music artists (Shawn Mendes!) and video for theatre performances. NOVAK has had work featured across the world at some of the most highly regarded arts festivals, including Lumiere and music festivals including Glastonbury and Coachella. NOVAK also created the stunning visuals in The Cultural Spring’s past commissions RUSH and WordPlay.
Festival of Light – Southampton
I’ve experienced NOVAK at both light festival events, special moments marked with a projection onto a building and of course, stomping and dancing the night away at a festival and yes, Dippy at Great North Museum. At Dippy whilst everyone else, was of course, enamoured with Dippy the main star – I was blown away by NOVAK’s animation and the beauty of the interpretation on the walls. I kept telling random strangers – “now THIS is how you engage families in a museum!”. Their technical brilliance and detail is inspiring….. and you can experience it too at Heart of the House!
I’ve always been fascinated by motion design, digital art and projection….. I think because it’s just not my skill set and beyond me – to me it’s so magical! I remember watching the H&M Amsterdam store opening in 2010 and just being blown away. A building actually brought to life!
Anyway – back to NOVAK – I’ve wanted to interview the NOVAK lads for ages and working on Heart of the House presented such a good opportunity. I even blagged an invitation to their studio – very exciting. In between, their several big commissions alongside Heart of the House, Adam – the studio Director kindly let me interview him.
But before, we go into the interview – you need to watch their show reel which gives you a taster of their work; the quality and ambition of it.
Hi Adam, let’s start at the beginning – What is NOVAK?
NOVAK is a creative studio based in Newcastle upon Tyne that specialises in motion design and immersive installations with a big emphasis on projection design.
How did it all start? What was your journey into creative industries?
It all started in the night clubs of Newcastle. All of the members of NOVAK met through VJing at local clubs and from these encounters we started to gig together which naturally progressed into greater collaborations.
A notable one of these was our AV show, 3D Disco, which we toured the world with for a number of years performing in Australia, Canada, Nigeria, Vietnam and everywhere in between!
During this time we started to develop other creative outputs, including projection mapping which has become a key part of what NOVAK is today. We have created projection mapped artworks at variety of locations, including the Royal Pavilion in Brighton, the Singapore Art Museum, Durham Castle to name but a few.
Royal Pavilion in Brighton
Wish I’d been around for 3D Disco….I’d have been alllll over that? So you’ve created work for Cultural Spring before with Rush and Word Play; can you tell us a bit about that?
On both of these shows NOVAK, in collaboration with Southpaw Dance Company, designed and produced all of the projection content, which was integral part to both shows.
Rush in South Shields was the first project that we worked on with Southpaw Dance Company and we have since then gone onto collaborate with them on many more projects including shows as part of Hull City Of Culture and Greenwich and Docklands International Festival.
What is Heart of the House (from your perspective!)?
It is a joyful celebration of the many art forms and creative practices that are at the heart of The Customs House.
How did you get involved in Heart of the House?
We were invited to tender for the project.
What can audiences expect from the projection onto the side of The Customs House?
The artwork depicts a variety of art forms and creative practices; each with its own very distinct and colourful look, all of which will transform the facade of the Customs House into a something that has never been seen before!
Ohhh gosh – the NOVAK superfan within me is already getting excited! So what about the making process and the groups you’ve filmed to create the projection?
Key to the Customs House is the community and the different people and groups that engage with it. To reflect this, we have worked with various groups, including the Youth Theatre, the Indian Classical and Bollywood dancers, the Customs’ Breakers, amongst others, which will all feature in the projection.
When you run with an idea like Heart of the House, projecting onto a building, are there moments when you don’t know how you’re going to realise your vision? Projecting onto a listed functioning building must create some interesting challenges!?
It is always a challenge when creating a work to be projected onto something that was never designed for that purpose, but a combination of experience and some new technologies allows us to understand how things will translate onto the surface of the building.
Newcastle University Freshers Week 2014
Well if anyone was going to do it, you folks are certainly the ones to make it happen! What would you like audiences to take away from watching Heart of the House?
A sense of joy and wonder!
Tell me about some other projects you’ve been working on? Enchanted Forest?
Most recently we presented a new work at Leeds Light Night called ‘Pleasance’, which was a 35 meter long ground projection. And presently we have another new work showing at Enchanted Forest called ‘Constellation’ which is a projection onto a water screen located in the loch in Faskally Wood, near Pitlochry.
Pleasance – Light Night Leeds 19 (Photo: Rooster PR)
Advice for folks wanting to get into the world of digital arts, outdoor arts and animation?
Always strive to do something original and don’t always look in the obvious places for inspiration.
Flux – Newcastle Central Station (Photo: Rich Kenworthy)
Highlight of 2019 for NOVAK?
Very hard to say, as nearly all of our projects this year have been a lot of fun; they have been varied from presenting a digital artwork in Newcastle Central Station to projection mapping the National Theatre in London. Designing projections as an accompaniment for Dippy’s visit to the Great North Museum was certainly a high point this year as well as being quite a departure from our normal works. We certainly expect that we will look back at Heart of the House and see that as one of the highlights!
National Theatre – London
Absolutely! So post Heart of the House….What’s next for NOVAK in 2020?
Before we get to 2020 we have other projects to present after Heart of the House, including a projection on the inside of Doncaster Minster, which we are really excited about! As for 2020, early in the year we are collaborating again with Southpaw Dance Company on a new show in London, which will be really spectacular! Plus lots of others that I can’t talk about just yet!
Constellation – Enchanted Forest
Well on that note of anticipation – that’s it from Adam and NOVAK. Heart of the House is going to be a beaut of a projection and is your chance to see NOVAK in action doing what they do best – lighting up a building with a really special and innovative projection whilst capturing the past, present and future of the building.
You can view the projection ANY time 25th, 26th & 27th October between 6pm-10pm. The projection lasts 10minutes and will be continuously rolling so Heart of the House is a drop in. You can also head inside Customs House, see the Customs House Elmer inside and take in celebratory banners co-ordinated by The Creative Seed, made with various South Tyneside community groups and schools.
More info on Heart of the House and FAQs can be found HERE.
I’m now off to plot how I can persuade NOVAK to bring back their 3D Disco…..