No one actually makes a living as an artist, right? The cultural sector pays pennies? Go get a “proper” job? Actually the reverse is true, the creative sector and industries in the region are BOOMING…… people want bespoke, creative, individual…..there is the biggest movement to shop and support local and to reject the everyday for something more unknown, exciting, opportunistic and emergingly edgy.
I champion the entrepreneurial agenda, it’s in my blood (literally) and I love it but I really struggle with two issues…………. Firstly that creatives are often not viewed as legitimate business people and yet to see so many creatives launching themselves as a business and behaving more and more like a start-up is fantastic to see. Some of these businesses, it’s been that blend between day job and passion project testing, until opportunity……..without realising and a business is launched and they are trading; they’ve been through years and years of testing without realising. For artists, they have often been drawing or making for YEARS, putting their stuff on Instagram or selling at craft fairs, developing their product and skill set, until they launch…..often accidentally. Someone commissions something, asks to buy or like me, offers you a lump sum of money for a freelance project that gives you traction and a real starting point to launch and oh hello, I think there might be some kind of business here……….
Secondly, this intrinsic opportunity ethos for creatives to work for free; don’t pay them – just let them perform, suggest future opportunities that might lead onto paid work, as if engaging with them is a favour. From a business perspective; outlay of materials, time and then freebies offering, is crippling and removes the legitimacy. Should they be grateful for the opportunity…..as if you offering them a space or time is enough!?As a business think about the implications on the cash flow…….moreover, many creative start-ups are already under-pricing themselves, not factoring in their time, don’t value their service or practice in a similar way to a “product” or factor in materials so before you even think about “may be possibly” paying them what they are owed……they are already doing it for you for a brilliant deal.
This is so short sighted as I find the creative and cultural sector in the North East, as exciting as the Digital Sector at the moment, something to invest into and be a part of……however, there are key differences. There isn’t the investment available, there isn’t the capital and people don’t necessarily take creatives as seriously, as a business they can really understand. So what you have instead is individuals, independents and artists launching on a shoe string; they are resilient, constantly willing to learn, eager for feedback, out there networking, seeking opportunities, developing business models that are lean, mean and sustainable – they are the blueprint learning wise for a start-up business and entrepreneurs……instead of operating with big sales forecasts and massively unrealistic ambitions, they instead operate seeking collaboration, they show patience, evidence a longer term strategy to grow, can afford to keep going without sales or bookings, experiment and take mitigated risks……it’s not all or nothing, or go hard or go home; instead it’s about building something they love, care about and growing at their own pace incrementally on their own terms, making their own rules.
And you may say, well these creative businesses are not going to be the next “big” thing, they aren’t going to feature in Forbes and world isn’t going to change………I’d argue the other way….instead there is no entrepreneurial ego, they are real; a massive big business that had mega investment that people view as “proper” may never get off the ground and no one might ever hear of it, whereas a creative business located in the North East hundreds and often thousands know their name, the people behind it, buy from them, champion and support them….there is less “talking” about doing business and more of the making, creating and trying to get out there from day one…….. they have priced their product, sold it, met their customers, marketed it, submitted accounts and got their hands entrepreneurially dirty……… however, we could help them grow….just by paying them fairly for what they do and the service they offer.
To reflect that into my business; is the Culture Vulture going to make me millions?….probably not. Do I want it to? NO – there I’ve said it. I don’t want a massive business, I don’t want investment – I want my own entrepreneurial and creative sphere……….and I want to do what I love. That is my driver in entrepreneurship and I want to enable others to do the same.
So please don’t apologise or shy away from having a creative business, be massively proud – it isn’t any less “proper”…..Creative businesses usually have real values and passion at the heart………people, talented and excited brilliant people behind it. You have more real life business experience than most, so own that!
Creative businesses and people are the next big thing; there is a movement on going in the North East; I’m so excited to be a part of it………..will Creative businesses, artists and creatives change the world? YES they will…….because they re-imagine it, they challenge it, redesign it, express it, embracing all those aspirational entrepreneurial attributes – ability to handle uncertainty, resilience (anyone who has sold all day at a craft fair and sold nothing), ability to absorb learning and feedback and to build something that is not income dependent……. Their projects and activity happens irrespective of funding because they make it happen………….for most creatives, lack of funding is not a barrier to launch a business…….they assume there is no funding and they launch anyway, because their passion makes it almost like a compulsion………..
Moreover, their creative products bring smiles to people’s faces and they mean something to both the person who purchased it and (if appropriate) the intended recipient. That’s an emotional buyer connection that many businesses can only dream about.
More traditional entrepreneurs and start-ups have a lot to learn from creatives and artists………..so creative businesses and artists, respect them, learn from them, seek them and of course, pay them……